Cost Per Click (CPC) refers to the actual price you pay for each click in your pay-per-click (PPC) marketing campaigns. In this lesson you’ll learn:

  • A more thorough definition of cost per click.
  • Why CPC is important to you and your PPC campaigns.
  • How to lower your cost per click while maintaining (or even improving) traffic and conversion levels.

A “click” on one of your PPC text ads represents a visit, or an interaction with your company’s product or service offering. Every click in a PPC campaign represents attention from a person who is searching for something that you offer. This attention is what you’re buying, as an advertiser, so it’s important to note two factors:

  • What type of attention you’re going after, and
  • How much you’re paying for it.