Distributor monitoring
Distributor and Reseller Price Monitoring
Get a clearer view of your online channel
Boardfy tracks the prices your products sell for on your distributors' websites, on marketplaces and on price comparison sites. It tracks 24 hours a day with a maximum delay of 6 hours, matches every product with 99.99% accuracy and compares each price with your MSRP.
Sellers detected
38
What is distributor monitoring?
Distributor monitoring, also called reseller monitoring, is the automatic, continuous tracking of the prices and sales conditions of your products on the websites, marketplaces and comparison sites where your distributors sell them, compared with your manufacturer's suggested retail price (MSRP).
It helps brands and manufacturers know who sells their products, at what price and on which channel, and spot gaps against the recommended MSRP in good time. Checking by hand only works with a few products and a few distributors; with software, you can follow your whole online channel continuously.
How Boardfy works
How does Boardfy track prices across your distribution channel?
Add your product catalog
Upload a CSV or XML feed of your products, or connect your store, your PIM (Akeneo) or your platform (Shopify, PrestaShop, WooCommerce, Magento).
We identify who sells your products
On marketplaces and comparison sites, Boardfy detects every seller of your products. On direct websites, you pick the distributors you want to follow.
You compare every price with your MSRP
We track their prices throughout the day, and you see them next to your MSRP in the dashboard, in email alerts and in reports.
Your online channel, seller by seller
Track your distributors' prices on every channel
Automatic detection where there are many sellers, and a custom selection where you want to follow specific distributors.
Automatic detection
Every seller of your products on marketplaces and comparison sites
Pick the channel and Boardfy detects, with no limit, every seller listing at least one of your products, then tracks their prices. Upload your catalog and the detection system takes care of the rest.
We refresh your catalog daily to find new sellers: if someone starts selling your product, they show up in your dashboard.
Custom detection
Choose which distributors to follow on their own websites
On direct websites, you decide which distributors matter to your brand. Boardfy crawls their online stores and links your products to theirs.
If you prefer, our team can match the products for you with the optional matching service.
Comparison with your MSRP
Compare each distributor's price with your recommended MSRP
For each product, you see the price every distributor charges and how far it sits from your MSRP. Matching weighs hundreds of variables, so you compare the same product at every distributor.
If you need to systematically spot who sells below your MSRP, that is what MSRP monitoring does.
24-hour monitoring
Prices kept up to date all day long
Boardfy tracks your distributors' prices 24 hours a day, with a maximum delay of 6 hours. The data you look at comes from the last few hours, not from the previous day's close.
And if you want to know which distributor moves each price first and who follows, that is First-Mover Technology.
Price history
Follow how prices evolve against your MSRP
Check how each distributor's prices have changed over time and compare them with your MSRP for any period you choose.
Price history helps you understand how each distributor behaves: who holds the price, who lowers it at certain moments, and since when.
- MSRP
- Distributor A
- Distributor B
- Distributor C
- Amazon · BuyBox
Amazon and ratings
Who holds the BuyBox and how each seller is rated
If your products sell on Amazon, Boardfy detects which sellers sell with Prime and who holds the BuyBox.
You can also follow the ratings of your products and of your distributors on channels such as Google Shopping or Amazon: insight into how your brand is presented, beyond price.
Manual or automated
Tracking your distributors by hand vs. with software
As long as you have only a few products and distributors, checking their stores now and then is enough. With a large catalog and a wide channel, there's no time for that.
| Criterion | By hand | With Boardfy |
|---|---|---|
| Frequency | Whenever someone has time to check | Throughout the day |
| Sellers | The distributors you already know | On marketplaces and comparison sites, everyone selling your product |
| New sellers | You find out late, or never | Daily catalog refresh to find them |
| Product comparison | By eye, at risk of comparing different products | Automatic matching on hundreds of variables |
| Comparison with MSRP | Spreadsheets | Gap to your MSRP on every product |
| Price history | Screenshots and loose notes | Each distributor's trend over the period you choose |
| Alerts | None | By email |
| Cost | Hours of work every week | From €39.50 a month + €34.50 a month per distributor, no long-term contract |
Features for brands
What tracking your channel includes
Unlimited sellers
On marketplaces and comparison sites, we automatically detect every seller of your products and show them all to you, with no cap.
BuyBox and Prime on Amazon
If your products sell on Amazon, you see which distributors sell with Prime and who holds the BuyBox.
Product ratings
See the average score your SKUs receive on each channel.
Distributor ratings
On Google Shopping or Amazon, check the score shoppers give each distributor that sells your brand.
Prices with or without shipping
You decide whether the compared price includes shipping costs, so every distributor is measured by the same standard.
New sellers every day
Your catalog is reviewed daily, and when a seller starts offering one of your products, it is added to the monitoring.
Email alerts
Get an email when your distributors' prices change or a new seller appears, with no need to log in and check.
Exportable reports
Download your distributors' prices against your MSRP in Excel or CSV.
How to choose
How to compare tools for tracking your distributors' prices
The points worth checking in a tool built for brands, and how Boardfy meets them.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Update frequency | Yesterday's price doesn't tell you where your channel stands today | Tracking 24 hours a day, with a maximum delay of 6 hours |
| Matching accuracy | If you compare different products, the gap to your MSRP isn't real | 99.99% accuracy in product matching |
| Channel and country coverage | Your products aren't sold only on your distributors' websites | Direct websites, marketplaces and comparison sites in 32 countries |
| Seller detection | Sellers you don't know also shape the price the shopper sees | Automatic, unlimited detection on marketplaces and comparison sites, refreshed daily |
| Custom distributors | Some key distributors only sell on their own website | You choose the distributors on direct websites, with an optional matching service |
| Data beyond price | Shipping, the BuyBox and ratings change what the shopper sees | Shipping costs, BuyBox and Prime on Amazon, product and distributor ratings |
| Comparison with MSRP | Data is only useful when you check it against your benchmark | Price history against your MSRP, alerts and Excel or CSV reports |
FAQ
Common questions from brands about distributor monitoring
What does distributor monitoring involve?
It is the automatic, continuous tracking of the prices your distributors charge for your products on websites, marketplaces and comparison sites, compared with your manufacturer's suggested retail price. It helps brands and manufacturers know who sells their products, at what price and on which channel.
How does Boardfy find my distributors?
It depends on the channel. On marketplaces and comparison sites, Boardfy automatically detects, with no limit, every seller listing at least one of your products. On direct websites, you choose the distributors and, if you like, our team matches the products for you. See the available channels.
How often are prices updated?
Boardfy tracks prices 24 hours a day, with a maximum delay of 6 hours. It also refreshes your catalog daily to find new sellers of your products.
How does Boardfy make sure it compares the same product at each distributor?
With a matching system that compares products across hundreds of variables and learns as it is used. Accuracy is 99.99%, so the gap to your MSRP that you see refers to the same product.
Besides price, what information does Boardfy collect on each distributor?
Prices with or without shipping costs, who holds the BuyBox and who sells with Prime on Amazon, the ratings of your products and of your distributors, and each one's price history against your recommended MSRP. You can get email alerts and export reports in Excel or CSV.
How is it different from MSRP monitoring and First-Mover?
Distributor monitoring gives you the prices in your channel and how they compare with your MSRP. MSRP monitoring focuses on spotting who sells below your recommended MSRP, and First-Mover Technology on spotting which distributor moves each price first.
How much does distributor monitoring cost?
On direct websites, from €39.50 a month for 150 products plus €34.50 a month per distributor. On marketplaces and comparison sites, from €199 a month for 150 products. First-Mover and API access are add-ons. Annual billing gives you 2 months free, and there is no long-term contract. See the plans for brands.
Is there a free trial?
Yes. You can try Boardfy free for 7 days, no credit card required.
Free review of your products
Book your free analysis
No credit card · No commitment · Just 30 minutes
Trusted by
Boardfy products
Explore the other solutions for brands
Automation is the future