Learn everything you need to improve your ecommerce sales
Amazon One Stop Shop (OSS): What is it and how does it affect your e-commerce?
In this article we will discuss how the OSS (One Stop Shop) reform affects you if you sell products through Amazon. Since this reform promoted by the European tax authorities came into force in 2021, the way sellers deal with their distance sales in the EU has...
Your ecommerce may be losing money and you don’t know it: profit margin calculation
Revenue minus costs equals profit. The formula is simple, isn't it? It's almost impossible to get it wrong, there can be no room for error. But don't you know that around 30% of ecommerce companies miscalculate the profit margin of their products? What if I told you...
Competitive prices to outperform your rivals
Today, companies operate in a very competitive market. Especially among retailers, as there is considerable direct competition, they are often tempted to lower prices. This is due to the fear of losing potential customers if they find, for example, the same product at...
What is pricing?
Pricing is a fundamental part of any business model and should be included in the marketing plan. It is an essential factor for companies to be competitive. It consists of determining the cost of an item or service to achieve the desired level of profitability. There...
Rivalry between competitors
Rivalry between competitors is increasing day by day, especially in the digital environment. One of the keys to this rivalry lies in the ease with which consumers can now compare product prices. Price is not everything, of course, but it is still a determining factor...
10 tips to get your ecommerce ready for Father’s Day
Father's Day is approaching and with it an avalanche of shopping that takes place in just 7 days. March 19th was not going to be an exception and, as usual on this kind of dates, we left our shopping to the last minute. We are talking about a 75% increase in...
How to sell on Google Shopping and get the most out of your campaigns
For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce needed for both consumers and retailers. A large number of companies and entrepreneurs were forced to create online...
Market penetration: the art of “stealing” customers from your competitors
Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by offering them additional advantages or aggressive pricing. Therefore, if your goal is to increase visibility and sell...
Price discrimination
Can you imagine being able to enter your customers' brains and know how much they are willing to pay for your product? Although not literally, there are pricing strategies that are based on this idea, such as the price discrimination technique. The main concept is to...