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Audience Mapping – what is it and examples

Audience Mapping – what is it and examples

Understanding your target audience is crucial for designing effective strategies. One powerful technique to achieve this is audience mapping. In this article, we will explore what audience mapping is and why it is important in the marketing field. We will also see how...

Mobile SEO: why is it so important and its difficulties

Mobile SEO: why is it so important and its difficulties

In the current digital era, the use of mobile devices has grown exponentially, leading to the importance of Mobile SEO. In this article, we will explore what Mobile SEO is and why it is crucial in the current search landscape. We will also look at how user behavior...

To conduct a competitive price analysis

To conduct a competitive price analysis

Competitive Price Analysis: A Key Tool for Business Success The analysis of competitive pricing is an essential tool for any business that wants to stay competitive in today's market. Understanding how your prices compare to those of your competitors provides valuable...

A Guide to Using Yoast SEO in WooCommerce

A Guide to Using Yoast SEO in WooCommerce

SEO (Search Engine Optimization) is a fundamental part of improving the visibility of a website in search engines. In the case of an eCommerce site based on WooCommerce, optimising SEO becomes even more crucial to attract organic traffic and increase sales. A popular...

The Ultimate Guide to Technical SEO for eCommerces

The Ultimate Guide to Technical SEO for eCommerces

Are you ready for a journey through SEO? Instead of a mountain excursion or a jungle adventure, we'll dive deep into the exciting and sometimes mysterious world of technical SEO and how you can apply it to your eCommerce. Buckle up, because there are twists ahead! In...

How to make a SWOT analysis in the retail sector

How to make a SWOT analysis in the retail sector

Hello! Have you ever wondered how leading companies in the retail sector reach the top and maintain their position in such a competitive market? How do they identify opportunities and threats in the constantly changing business landscape? The answer is simple, and...