Pricing Experts

Learn everything you need to improve your ecommerce sales

How to price your products

Setting the right prices for your products is critical to the success of your business. Pricing not only affects your profit margins, but also has an impact on your customers' perception of value and demand for your products. In this article, we will explore the...

Audience Mapping – what is it and examples

Audience Mapping – what is it and examples

Understanding your target audience is crucial for designing effective strategies. One powerful technique to achieve this is audience mapping. In this article, we will explore what audience mapping is and why it is important in the marketing field. We will also see how...

Mobile SEO: why is it so important and its difficulties

Mobile SEO: why is it so important and its difficulties

In the current digital era, the use of mobile devices has grown exponentially, leading to the importance of Mobile SEO. In this article, we will explore what Mobile SEO is and why it is crucial in the current search landscape. We will also look at how user behavior...

How to do a competitor price analysis

How to do a competitor price analysis

Competitive Price Analysis: A Key Tool for Business Success The analysis of competitive pricing is an essential tool for any business that wants to stay competitive in today's market. Understanding how your prices compare to those of your competitors provides valuable...

A Guide to Using Yoast SEO in WooCommerce

A Guide to Using Yoast SEO in WooCommerce

SEO (Search Engine Optimization) is a fundamental part of improving the visibility of a website in search engines. In the case of an eCommerce site based on WooCommerce, optimising SEO becomes even more crucial to attract organic traffic and increase sales. A popular...

The Ultimate Guide to Technical SEO for eCommerces

The Ultimate Guide to Technical SEO for eCommerces

Are you ready for a journey through SEO? Instead of a mountain excursion or a jungle adventure, we'll dive deep into the exciting and sometimes mysterious world of technical SEO and how you can apply it to your eCommerce. Buckle up, because there are twists ahead! In...

SEO for small businesses – how do you do it?

SEO for small businesses – how do you do it?

Have you ever heard the term SEO and wondered what it is and why it is so important? Well, you're in the right place for answers. If you have a small business or SME, this article is for you: we're going to cover the key points to ensure the SEO actions you take have...