Audience Mapping – what is it and examples

Audience Mapping – what is it and examples

Understanding your target audience is crucial for designing effective strategies. One powerful technique to achieve this is audience mapping. In this article, we will explore what audience mapping is and why it is important in the marketing field. We will also see how...
How to make a SWOT analysis in the retail sector

How to make a SWOT analysis in the retail sector

Hello! Have you ever wondered how leading companies in the retail sector reach the top and maintain their position in such a competitive market? How do they identify opportunities and threats in the constantly changing business landscape? The answer is simple, and...