How to price your products

Setting the right prices for your products is critical to the success of your business. Pricing not only affects your profit margins, but also has an impact on your customers’ perception of value and demand for your products. In this article, we will explore the...
Audience Mapping – what is it and examples

Audience Mapping – what is it and examples

Understanding your target audience is crucial for designing effective strategies. One powerful technique to achieve this is audience mapping. In this article, we will explore what audience mapping is and why it is important in the marketing field. We will also see how...