Campaign Optimizer
Campaign Optimizer based on your price position
Segment your Google, Meta and TikTok campaigns by how your prices compare with the competition
The Boardfy Campaign Optimizer sends your price position relative to your competitors to Google Merchant Center (custom_label) and to Meta and TikTok (a file by SKU or EAN).
Products labeled
5,932
What is a price-position campaign optimizer?
A price-position campaign optimizer is a tool that classifies each product by its price against the competition and sends that classification to your ad campaigns, so you invest more in the products that compete on price and less in the ones that don't.
The starting point is price monitoring: without knowing what your competitors charge, there is no position to measure.
How it works
How do you optimize campaigns by price position?
Connect your catalog
Upload your product feed or connect your store (Shopify, PrestaShop, WooCommerce, Magento…) and pick the channel and country where you want to measure your price position.
Choose products and competitors
Select the products you care about with custom filters, and include or exclude the competitors your position is measured against.
Send it to your campaigns
Connect the feed with the labels Boardfy generates in Google Merchant Center, or upload the file to Meta and TikTok, and group your products in the campaign by their label.
From price position to campaign
What the Boardfy Campaign Optimizer does
Price monitoring tells you where you are competitive. The optimizer turns that data point into a label for each product.
Classification by price position
Every product in its group, based on its price against your competitors
Boardfy compares the price of each product with the prices of the competitors selling it on the channel you choose and classifies it: cheaper, same price, more expensive or no competitors. Within cheaper and more expensive, it splits products into price-gap bands.
It is the same position you see in Boardfy's price intelligence, turned into a data point your campaigns can use.
39 %with the best price
- NONo competitors146
- -3Over 10% cheaper412
- -25-10% cheaper538
- -1Up to 5% cheaper1,284
- 0Same price412
- 1Up to 5% more expensive1,630
- 25-10% more expensive690
- 3Over 10% more expensive820
Google Merchant Center
Custom labels in your Google Merchant Center feed
Boardfy generates a feed with your products and the custom label (custom_label) that matches each one's price position. You connect it in Google Merchant Center and the label becomes available in your Google campaigns.
With it you split products into campaign groups and bid more on the ones that compete on price and less on the ones that don't, without maintaining lists by hand.
Meta and TikTok
Meta and TikTok: the classification in a file by SKU or EAN
For Meta and TikTok, Boardfy gives you the price position of each product in a file, identified by its SKU or its EAN. You upload it to those channels and segment your catalog with the same criteria as in Google.
The classification for the channel and country you choose applies the same way in Google, Meta and TikTok.
Competitors that count
Your position, measured against the competitors you choose
On marketplaces and comparison sites, Boardfy automatically detects the sellers of your products; on direct websites, you pick the competitors. You also decide which ones count: include only your direct rivals or exclude the ones you don't want to take into account, such as eBay sellers.
The price position, and with it each product's label, is calculated only against the competitors you keep in the comparison.
Available 412
- Competitor A
- Competitor B
- Competitor C
- Competitor D
Excluded 9
- eBay seller 1
- eBay seller 2
- Sample outlet
ebayCampaign groups
Keep investing where you are slightly more expensive
Being more expensive than the lowest-priced competitor does not always mean you should stop advertising a product. Because the label tells price-gap bands apart, you group the labels in your campaigns however you like: for example, keeping in your main group the products that are close to the lowest price.
Label updates
When your position changes, the label changes
Your price position changes when you change a price or when a competitor does. Boardfy tracks prices 24 hours a day, with a maximum delay of 6 hours, and when a product moves from one group to another it updates its label in the feed.
Merchant Center picks up the new label the next time it reads the feed; in Meta and TikTok, when you upload the file again.
Before
After
By hand or with Boardfy
Segmenting campaigns by price by hand vs. with the optimizer
Splitting products by price in a spreadsheet works with a short catalog. With thousands of products and prices that change every day, the list goes stale.
| Criterion | By hand | With the Campaign Optimizer |
|---|---|---|
| Price data | One-off competitor checks | Around-the-clock tracking, max. 6-hour delay |
| Competitors | The ones you already know | Automatic detection on marketplaces and comparison sites; include or exclude sellers |
| Classification | More expensive or cheaper, by eye | Cheaper, same price, more expensive in bands, and no competitors |
| Updates | When someone redoes the list | The label is updated in the feed when the position changes |
| Labels edited by hand in the feed | custom_label in a feed you connect in Google Merchant Center | |
| Meta and TikTok | Another separate list | The file, with the same classification |
| Cost | A team member's time to redo the list | Add-on from €49 to €99 a month per channel and country, no long-term contract |
Optimizer features
What the Campaign Optimizer includes
Classification by price position
Every product classified as cheaper, same price, more expensive or no competitors against your competition on the channel you choose.
Price-gap bands
Separate products by how much more expensive or cheaper they are than the lowest-priced competitor, not just whether they are.
Custom labels in Google Merchant Center
Each product's price position reaches your Google Merchant Center feed as a custom_label, ready to segment your campaigns.
File by SKU or EAN for Meta and TikTok
The same classification for your Meta and TikTok campaigns, identified by product.
Automatic competitor detection
On marketplaces and comparison sites, Boardfy finds the sellers of your products without you having to add them one by one.
Include or exclude competitors
Calculate your position only against the rivals that matter to you and leave out the sellers you don't want to be compared with.
Custom filters
Choose which products go into the classification.
32 countries
Measure your price position on the channel and in the country you choose, in any of the 32 countries where Boardfy works.
How to choose
What to look for in a price-based campaign optimizer
Price-based segmentation depends on the quality of the price data. These are the criteria, and how Boardfy meets them.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Price data freshness | With last week's prices, you bid on a position you no longer hold | Around-the-clock tracking, max. 6-hour delay |
| Competitors detected | If competitors are missing, you think you are cheaper than you are | Automatic detection on marketplaces and comparison sites |
| Competitor control | Not every seller is a real competitor | Include or exclude sellers, also by pattern |
| Classification detail | Being 1% or 15% more expensive is not the same | Price-gap bands, on top of cheaper, same price, more expensive and no competitors |
| Delivery to each channel | The data has to reach the place where you segment | custom_label in Google Merchant Center; file for Meta and TikTok |
| Coverage | Your position changes from one country to another | 32 countries |
| Catalog connection | Your catalog needs to come in without manual work | Shopify, PrestaShop, WooCommerce, Magento… or a CSV or XML feed |
| Cost | It has to pay for itself with what you save on ad spend | Add-on from €49 to €99 a month per channel and country, no long-term contract |
FAQ
What we get asked most about the Campaign Optimizer
What is the Boardfy Campaign Optimizer?
It is a price monitoring add-on that sends your price position compared with your competitors to your Google, Meta and TikTok campaigns.
How do the labels get to Google Merchant Center?
Boardfy generates a feed with the custom label (custom_label) for each product based on its price position. You connect that feed in Google Merchant Center, which picks up the changes every time it reads it.
Does it work with Meta and TikTok?
Yes. For Meta and TikTok, Boardfy gives you a file with the price position of each product, identified by its SKU or its EAN.
Which price positions does it tell apart?
Cheaper, same price, more expensive and no competitors, and within cheaper and more expensive, bands based on the gap with the lowest-priced competitor. With those bands you can group in your campaign the products where you are only slightly more expensive.
Which competitors is the position calculated against?
On marketplaces and comparison sites, against the sellers Boardfy detects automatically, minus the ones you exclude; on direct websites, against the competitors you choose, with an optional matching service. You can also include only the competitors you care about.
How often are the labels updated?
Boardfy tracks prices with a maximum delay of 6 hours. When a price change, yours or a competitor's, moves a product to another group, its label is updated in the feed and Merchant Center picks it up the next time it reads it; in Meta and TikTok, when you upload the file again.
Do I need to sign up for price monitoring?
Yes. The optimizer runs on price monitoring, so it is added as an add-on to a monitoring plan.
What does the optimizer cost, and is there a free trial?
The Campaign Optimizer is an add-on from €49 to €99 a month per channel and country, depending on your plan, on top of a monitoring plan from €49 a month per channel and country. No long-term contract, and you can try Boardfy free for 7 days with no credit card. See the ecommerce plans.
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