Price comparison site
Idealo repricing: monitor and adjust your prices
Automatic price adjustment for shops that sell on Idealo
Boardfy tracks the competitors selling your products on Idealo, shows you where you rank and changes your price on your platform according to your rules, so you sell more without dropping below your margin.
Price comparison · sorted by price
Countries where we monitor Idealo
Austria
France
Germany
Italy
Spain
United Kingdom
How does repricing on Idealo work?
Idealo doesn’t change shops’ prices. It reads them from the product feed each shop sends. So repricing on Idealo means changing the price in your shop, your CMS, your platform or your ERP, so that the next feed Idealo loads carries the new price. Soon you’ll also be able to do this from Boardfy’s PIM.
Boardfy checks the offers for your products on Idealo every 8 hours and compares you with the other shops, with or without delivery costs, as you prefer. Every 30 minutes it applies your rules and sends any pending price changes to your platform: those triggered by a new Idealo check, a change in your cost or a rule you have modified.
Getting started
Four steps to get started on Idealo
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each product with its Idealo listing and with every offer competing with yours.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price reaches Idealo
Boardfy changes the price on your platform and your feed carries it to Idealo the next time Idealo fetches it.
Idealo, product by product
What Boardfy shows you on Idealo, and what you control
Monitoring
Who sells your products and where you rank
For each product, Boardfy shows you every Idealo offer sorted by price, your position and how far you are from first place.
So you can see which products you lead on, which are close and which are well above the lowest price. It is Boardfy’s competitor monitoring applied to Idealo.
Pricing intelligence
Where you win and where you lose
Boardfy groups your catalogue by position on Idealo: the products where you are first, those where you are second or third and those outside the top three offers.
On Idealo you pay for every click your offer gets (CPC). Shoppers click through several offers to compare them, then buy the cheapest, so an offer that isn’t the cheapest keeps collecting clicks without converting. Being second or third means losing the sale and still paying for the click. This view tells you which prices to adjust or which offers to stop listing so you do not pay for clicks that do not convert.
It also shows you the products you sell with no competition, where cutting the price only costs you margin.
Dynamic pricing
An Idealo rule, from start to finish
You sell headphones at €144.90 including VAT, they cost you €95 excluding VAT, and you are third on Idealo. Your rule says “first place with a minimum margin of 15%”, comparing prices without delivery costs. The margin is calculated on the price excluding VAT (with VAT at 21% here, as in Spain).
Boardfy works out that at €139.80 you move to first place and keep a 17.8% margin, above your rule’s 15%, so it changes the price. If TecnoShop dropped to €134 tomorrow, Boardfy would not go below €135.24, your minimum price: anything lower would take you under 15%. If staying second is not worth it, you can stop listing that offer and avoid paying for clicks that do not sell. This is how Boardfy’s dynamic pricing works on Idealo.
Before
After
Your platform and your feed
From price change to Idealo
Boardfy applies price changes every 30 minutes on your platform or in your ERP. The new price reaches Idealo when your shop generates the feed and Idealo loads it.
That is why it pays to schedule your feed shortly after the first batch of changes that follows each Idealo check (in the example, after 06:30): the less time between the two, the sooner shoppers see your new price.
Lower to sell, raise to earn margin
When to lower and when to raise your price on Idealo
Repricing on Idealo is not just about going lower: it is about selling more without giving away margin. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| You are 3rd, less than €1 behind first | Lowers your price to just below first place | A small change takes you to the position that gets the sale |
| You are 1st and 2nd place is 8% dearer | Raises the price to just below 2nd place | You stay first and win back margin |
| You are the only seller of the product | Raises the price according to your rule | With no competition, there is no need to give away margin |
| First place sells below your minimum price | Stays at your minimum price | You keep your margin; if staying second is not worth it, you can stop listing that offer |
| A seller you have excluded cuts its price | Ignores it | Excluded sellers don’t count towards your position |
FAQ
Idealo repricing: frequently asked questions
Does Boardfy change the price directly on Idealo?
No. Idealo shows the price it receives in your shop’s feed. Boardfy changes the price on your platform or in your ERP and, from there, the feed takes the new price to Idealo.
What should I look for in Idealo repricing software?
Look for a tool that works through your feed rather than claiming to edit Idealo directly. It should compare prices with or without delivery costs, cover the Idealo countries you sell in, let you set a minimum margin or price floor, let you exclude sellers, and check Idealo often enough to keep pace with competing offers. Boardfy does all of this: monitoring from €49 a month, and automatic price changes with the Dynamic Pricing module, priced separately.
How often are prices updated?
Boardfy checks Idealo offers every 8 hours and, every 30 minutes, applies your rules and sends any pending price changes to your platform. When shoppers see them depends on how often your shop generates the feed and Idealo loads it.
Which Idealo countries does it cover?
Germany, Austria, Spain, France, Italy and the United Kingdom.
Does it work with my platform?
Yes. Boardfy changes the price on any platform (Shopify, PrestaShop, WooCommerce, Magento…) or in your ERP. See all integrations.
Do I need to sell on Idealo to use Boardfy?
Not for monitoring: you can see Idealo prices even if you do not sell there. For your price changes to reach Idealo, your products need to be listed on Idealo through your shop’s feed.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which products rank first on Idealo and where you pay for clicks that don’t sell.
No credit card · No commitment · Just 30 minutes
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Other channels
Beyond Idealo: other channels where you compete on price
Automation is the future
Hundreds of companies of all sizes already use Boardfy
Try it with your Idealo catalogue and see where you rank on every product.