Competitor price monitoring and dynamic pricing

From product data
to pricing decisions

Monitor your competitors or resellers, change your prices automatically and optimise your campaigns on Google Shopping, Meta and TikTok.

No credit card · No commitment

Works with
  • Google Shopping
  • Amazon
  • PrestaShop
  • Shopify
  • WooCommerce

Working with Boardfy

NestléSephoraTradeinnPrénatalToys"R"UsPcComponentesEsdemarcaBikeparts.co.uk

Why Boardfy

Before building software, we ran online stores

  • 500+companies trust Boardfy
  • 2016year founded
  • 38channels covered
  • 32countries covered

A Customer Success team works with you from day one.

How it works

One catalogue, three steps

  1. Catalogue synced12,480 products

    Connect your catalogue

    We import your products from PrestaShop, Shopify, WooCommerce, Magento or any CSV or XML feed, with EANs, SKUs, costs and stock.

    • Your store€149.90
    • Competitor A€146.70
    • Competitor B€155.00
    • Marketplace€151.40

    Understand your market

    We track your competitors’ prices on their websites, Google Shopping, Amazon and other marketplaces, product by product.

  2. Suggested price€149.90+4.2% margin

    Optimise your prices

    We calculate the new price from your rules and send it to your store or marketplace.

The platform

Monitoring, pricing rules and campaigns on the same catalogue

Know where you stand on every product

  • Google Shopping
  • Amazon
  • Websites
  • Competitor prices around the clock, with a maximum delay of 6 hours
  • Your price position, product by product
  • Alerts when the market changes
  • Reports and price history for your team
See competitor monitoring

Channels and countries

Monitor websites, marketplaces and price comparison sites

Beyond these channels, we can monitor any online store. These countries are already set up, and we can add others on request.

  • Australia
  • Austria
  • Belgium
  • Brazil
  • Canada
  • Chile
  • Colombia
  • Czechia
  • Denmark
  • Finland
  • France
  • Germany
  • Greece
  • Hungary
  • Ireland
  • Israel
  • Italy
  • Lithuania
  • Mexico
  • Netherlands
  • New Zealand
  • Norway
  • Peru
  • Poland
  • Portugal
  • Romania
  • Slovakia
  • Spain
  • Sweden
  • Switzerland
  • United Kingdom
  • United States
See available channels

Integrations

New prices in your store, with no development work

We import your catalogue from your ecommerce platform, PIM, feed or marketplace account, and, when the connection is through an API, send the new prices back the same way.

See all integrations
  • Shopify
  • PrestaShop
  • WooCommerce
  • Magento
  • BigCommerce
  • VTEX
  • Akeneo
  • Google Merchant Center
  • Amazon
  • eBay
  • Mirakl
  • CSV / XML
  • API

Frequently asked questions

What ecommerce teams and brands ask before starting

What is Boardfy?

Boardfy is a SaaS pricing platform for ecommerce businesses and brands. Online stores track their competitors’ prices and update their own, following their rules, in their store, on Amazon, on eBay, in Google Merchant Center and on Mirakl marketplaces. Brands track their resellers’ prices and see who sells below the recommended retail price.

Which platforms does Boardfy work with?

Boardfy works with Shopify, PrestaShop, WooCommerce, Magento, BigCommerce, DanDomain, VTEX, OpenCart and AmeriCommerce. It also imports from Akeneo and from any CSV or XML feed. And it connects to Google Merchant Center, Amazon, eBay and Mirakl marketplaces such as Worten, MediaMarkt and Carrefour.

How often are competitor prices updated?

Boardfy tracks prices around the clock with a maximum delay of 6 hours, and re-reads your catalogue every day to find new competitors.

Can I control how my prices change?

Yes. Dynamic pricing follows the rules you set, by margin or by competitor, within the minimum and maximum price of each product. You can also review each change and apply it manually.

Do I have to install anything in my store?

No. Boardfy connects through your platform’s API or reads your feed URL. There is no development work and nothing to install.

Is there a minimum contract?

No. Plans have no long-term commitment, and you can try Boardfy for 7 days without a credit card.

See how your catalogue compares with your competitors

No credit card · No commitment