Integration withWooCommerce
Dynamic Pricing for WooCommerce
Boardfy is a dynamic pricing tool for WooCommerce that checks what your competitors charge and gives every product and variation the price your rule calls for, in your store and in Google Merchant Center, never below your minimum or above the MSRP.
No credit card required · Nothing to install in WordPress: it runs on the WooCommerce REST API
your-store.com/ Products › All ProductsYour storeConnected to Boardfy
Do WooCommerce dynamic pricing plugins look at competitor prices?
No. Dynamic pricing plugins for WooCommerce, such as the Dynamic Pricing extension by Element Stark on the official WooCommerce Marketplace, apply discounts by quantity, user role, BOGO, category or cart total. They don't read what a competitor charges. Boardfy, a SaaS platform for competitor price monitoring and dynamic pricing, connects through the WooCommerce REST API, compares every variation against your competitors and reprices it according to your rules.
WooCommerce dynamic pricing methods compared: manual, bulk edit, CSV, plugins and Boardfy
| Method | What it changes | Uses competitor prices? | Anything to install? |
|---|---|---|---|
| Editing the variation by hand | The regular and sale price of each variation | No | No |
| Bulk editing variations | Raises or lowers prices by an amount or a percentage and schedules sales | No | No |
| Importing a product CSV | Updates prices and scheduled sales for many products at once | No | No |
| Dynamic pricing plugins | Discounts by quantity, role, BOGO, category or cart total | No | Yes, a WordPress plugin |
| Boardfy, via API | Each variation's price based on your competitors, between your minimum and the MSRP | Yes: matched by EAN or reference | No: it connects through the WooCommerce REST API |
The official WooCommerce Marketplace describes Element Stark's Dynamic Pricing extension as offering “quantity discounts, tiered pricing, BOGO offers, wholesale and role-based pricing, and category and cart-total discounts.” WooCommerce's variable product documentation explains that each variation takes its own Regular Price, its own Sale Price and its own “GTIN, UPC, EAN, or ISBN” code. Dynamic Pricing extension · Variable products · CSV importer
For WooCommerce stores
Why your WooCommerce prices fall behind
Variation by variation
You open the variable product, expand each variation and change its regular or sale price. With hundreds of variations, there's no time left to see what each competitor charges.
Plugins built for promotions
The usual dynamic pricing plugins run quantity, role or cart rules. They're made for promotions, not for tracking competitor prices.
The CSV doesn't know which price to set
The WooCommerce importer updates prices in bulk, but first you have to decide the price for every row, and the file won't tell you.
One more piece to maintain
Every pricing plugin is code running inside your store and one more thing to check each time you update WooCommerce.
How it connects
WooCommerce repricing in three steps
- 01
Connect WooCommerce
Boardfy links to your store through the WooCommerce REST API. There's no plugin to install in WordPress.
- 02
Match every variation
Boardfy looks up each variation on competitor websites by its EAN or reference, using a proprietary algorithm.
- 03
Define your strategy
Your minimum price or margin, the MSRP as a ceiling, and how you want to position against competitors, with or without shipping.
Every 30 minutes, your WooCommerce catalog gets a fresh check: Boardfy takes your competitors' latest prices and runs your pricing rules on them.
Made for WooCommerce
Variable products with a price per variation
In WooCommerce, each variation of a variable product has its own regular price and sale price, and can carry its own EAN code. Boardfy's repricing works at that level: each variation competes against its own rivals.
Variations
The 2 kg and 12 kg bags each have their own EAN, their own competitors and their own price.
Sale price
When the price drops, the regular price appears crossed out next to the sale price.
Within your limits
The price moves between your minimum (price or margin) and the MSRP, never outside that range.
Separate markets
If you sell abroad, each country is set up separately, with its own competitors and currency.
What Boardfy's Dynamic Pricing module does Competitor price monitoring
Adult Salmon Dog FoodRule exampleVariation
Rule
Competitors
- SStore A€54.90
- SStore B€56.20
- SStore C€55.40
The price drops: the regular price sits crossed out beside the sale price.
Your minimum: €47.00
Beyond your store
Merchant Center gets every price Boardfy sets in WooCommerce
Boardfy is a SaaS competitor price monitoring and dynamic pricing platform for ecommerce. It changes your price in your WooCommerce store and, simultaneously, in Google Merchant Center.
When Boardfy changes a variation's price in WooCommerce, your Google Shopping listing updates along with it. No new feed, no waiting: automatic and instant.
Peace of mind
What Boardfy changes in your WooCommerce and what it doesn’t
Changes
- What your customers pay: the regular price of products and variations
- Sale prices: when a price drops, shoppers see the regular one crossed out
Doesn’t change
- Inventory and stock status
- Product pages: name, description, photos and attributes
- Categories, tags and reviews
- Orders, customers and coupons
- Your theme, your plugins and WordPress
Dynamic pricing for WooCommerce: FAQs
How does Boardfy change my WooCommerce prices?
Boardfy connects to your store through the WooCommerce API, looks up every product and variation on your competitors' websites by EAN or reference and applies your rules: it changes the price without going below your minimum or above the MSRP, automatically or after you approve it.
Do I need to install a plugin in WordPress?
No. Boardfy is dynamic pricing software for ecommerce that works from outside your store, through the WooCommerce REST API: you add no plugin to WordPress and no code to your theme.
Is it just another dynamic pricing plugin?
No. Those plugins apply discounts by quantity, customer role, BOGO, category or cart total. If you were looking for a WooCommerce competitor price monitoring plugin, Boardfy does that job without being a plugin: it sets each product's price from what your competitors charge for the same item.
Does it work with variable products?
Yes. Each variation is matched by its own EAN or reference and gets its own price, even when they belong to the same product.
What does Boardfy touch in my store?
Only prices: the regular and sale price of each product and each variation. Inventory, descriptions, images, coupons and the rest of WordPress stay as they are.
How often does Boardfy check prices?
Your rules run every 30 minutes, using freshly read competitor prices.
Is there a mode with prior approval?
Yes, with Boardfy's Dynamic Pricing module: you can approve each price before it reaches WooCommerce, or let Boardfy apply your rules automatically.
What if a competitor undercuts me hard?
Your price stops at your limit. Margin is calculated from cost, minus commissions, payment processing fees and other expenses, and Boardfy won't set any price below your minimum or above the MSRP.
What if my WooCommerce store sells in more than one country?
Boardfy keeps markets apart: each country gets its own module, with its own competitors, its own currency and your price for that market.
Do I have to touch my Google Shopping feed?
No. Your feed stays as it is: Boardfy updates the price directly in Google Merchant Center, through the API, every time it changes it in WooCommerce.
What other competitor data do I get?
You see how each competitor has moved its prices over time, and which products they sell that you don't yet carry in WooCommerce.
How do I try it with my store?
Start a 7-day free trial, no credit card required; plans start at €49 per month. Dynamic Pricing, the module that changes your prices automatically, is priced separately from €99 a month. If you'd rather have our team of experts walk you through it with your own catalog, book a demo.
Does your store run on another platform?
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No credit card · No commitment