Academy

Category: Automatic Pricing

Automatic Pricing · Ecommerce

What is pricing?

What pricing is, which factors shape a price and which strategies exist (psychological, premium, skimming, penetration), with a worked margin example.

Automatic Pricing · Ecommerce

Price discrimination

Price discrimination explained: Pigou's three degrees with e-commerce examples and the legal limits in the EU, such as disclosing personalised prices.