What is pricing?

What is pricing?

Pricing is a fundamental part of any business model and should be included in the marketing plan. It is an essential factor for companies to be competitive. It consists of determining the cost of an item or service to achieve the desired level of profitability. There...

Price discrimination

Can you imagine being able to enter your customers’ brains and know how much they are willing to pay for your product? Although not literally, there are pricing strategies that are based on this idea, such as the price discrimination technique. The main concept...
Automatic pricing: a real need

Automatic pricing: a real need

Automats. Whenever we hear this word, it always sounds like science fiction, like a Steven Spielberg film, like a distant future 30 years from now… But then, day after day, we hear news that Tesla this year is going to reach SAE 4 autonomy level (without driver...