Competitor monitoring
Competitor Price Monitoring
The right decision needs real data
Boardfy tracks your competitors' prices 24 hours a day, in near real time (with a maximum delay of 6 hours), matches every product with 99.99% accuracy and tells you on which products you are more expensive or cheaper.
Competitors detected
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What is competitor price monitoring?
Competitor price monitoring is the automatic, continuous tracking of the prices and selling conditions of the competitors who sell the same products as you on websites, marketplaces and price comparison sites.
It tells you at any moment whether you are more expensive or cheaper than your competition, shows where you can gain margin and lets you react to a price change before anyone else. Doing it by hand only works for a few dozen products; software keeps thousands under constant watch.
How Boardfy works
How do you monitor competitor prices automatically?
Upload your catalog
Upload a product feed or connect your store (Shopify, Magento, PrestaShop, WooCommerce, BigCommerce…) via API.
We detect and match
Boardfy finds every seller of your products on the channel you choose and matches each product with 99.99% accuracy.
We track non-stop
We track prices 24 hours a day with a maximum delay of 6 hours and update your catalog daily to find new competitors.
You decide and act
See your position product by product, get alerts, pull reports and change prices manually or automatically with Dynamic Pricing.
Automated or custom price monitoring
Track your competitors' prices in real time
Choose the environment you want to watch
Automated and unlimited competitor detection
Choose the channel where you want to monitor your competitors and Boardfy will detect, with no limit, every online store selling the same products as you and analyse their prices. Upload your catalog and the automatic detection system does the rest.
For Google Shopping, Amazon, Idealo, PcComponentes, El Corte Inglés, Carrefour, Leroy Merlin, Worten and any website, in 32 countries.
Filter out unwanted competitors
Manually select the competitors you want to follow
Choose the competitors that really matter to your ecommerce. You can exclude the sellers you don't want to measure your prices against —for example, eBay or its sellers— and leave them out of your pricing strategy.
We keep monitoring them, but hide them so your price management is more effective.
Available 1,075
- Competitor A
- Competitor B
- Competitor C
- Competitor D
Excluded 12
- eBay seller 1
- eBay seller 2
- eBay seller 3
- Sample outlet
ebay24-hour monitoring
Get ahead with the fastest monitoring on the market
With Boardfy you monitor online prices 24 hours a day and at full speed, so your data is in near real time. Automation and speed keep you one step ahead of your competitors.
Stop reading reports and let automated price tracking software do the work for you.
Competitiveness analysis against rivals
Find out how cheap or expensive you are against your competition
We rank your product prices against your competitors so you know how cheap or expensive you are. You will also see how many products you share and which competitor beats you on price across your catalog.
Pinpoint which rival you should watch to build your pricing strategy.
39 %with the best price
- NONo competition146
- -3Over 10% cheaper412
- -25-10% cheaper538
- -10-5% cheaper1,284
- 0Same price412
- 10-5% more expensive1,630
- 25-10% more expensive690
- 3Over 10% more expensive820
Costs, minimum and maximum price and margin
Sell more, with more margin!
Price tracking is not the goal, but the means to grow your profits. Beyond watching your rivals, a good pricing decision takes in your cost data and an automatic, real-time calculation of your margin.
Boardfy calculates your current margin and simulates the margin you would compete with against your rivals, so your pricing decisions rest on intelligence, not just on watching prices.
Price evolution
Competitor price history
In Boardfy's Price Radar you see how prices evolve automatically and compare them with your own over the period you choose.
Price history helps you understand your competitors' strategy and spot trends and patterns: for example, whether a seller always drops prices at a given moment.
- Your store
- Competitor A
- Competitor B
- Competitor C
- Amazon · BuyBox
Manual or automated
Monitoring prices by hand vs. with software
Checking prices by hand is fine to start with. Once your catalog grows, it stops being viable.
| Criterion | By hand | With Boardfy |
|---|---|---|
| Frequency | Whenever someone has time to check | 24 hours a day, updated every 6 h |
| Number of products | A few dozen | Thousands or millions |
| Competitors | The ones you already know | Everyone selling your product on the channel, unlimited |
| Product comparison | By eye, at risk of comparing different products | Matching with 99.99% accuracy |
| Shipping costs | Must be worked out separately | Price with or without shipping, your choice |
| Price history | Spreadsheets | Automatic Price Radar |
| Alerts | None | Automatic, on every change that matters |
| Cost | Hours of work every day | From €49 a month, no commitment |
Price monitoring features
Key features of our price tracking tool
Unlimited competitor tracking
We detect your competitors automatically and show them to you without limits and in real time.
Amazon BuyBox and Prime tracking
If you sell on Amazon, we detect which competitors sell with Prime and who holds the BuyBox, so you have the best price and get closer to winning it.
Product and competitor ratings
We track your products' ratings and how their reviews evolve: information to sell more, beyond price.
Save time with automated alerts
Tracking prices with Boardfy saves you hours every day. Can you imagine monitoring the prices of thousands or millions of products by hand?
Shipping included in prices
Set the platform to show prices with or without shipping costs. That way you know the final price and compare like for like.
Continuous search for competitors and products
Every day we update your catalog automatically and find and monitor new competitors and products.
Price history and market trends
Compare your products' price evolution with any competitor's. Spot the best daily drops or your rivals' strategies to get ahead.
One-off and scheduled reports
Create a report whenever you need one or schedule it: Boardfy generates them automatically every day with your competitors' prices.
Automatic margin calculation
Add your costs and Boardfy instantly calculates your current margin and the one you would have if you matched the best competitor's price.
Price, brand and competitor analytics
Analyse your price position by brand, by category and by competitor to see where you win and where you lose.
Google Merchant performance analytics
See how your products perform in Google Merchant alongside your price position against the competition.
API access
All the data you see in the app can be downloaded via API to integrate it into your own systems.
How to choose
What to look for in price monitoring software
The criteria that separate a useful tool from one that just produces reports, and how Boardfy meets them.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Update frequency | Last night's price is no use for today's decision | Tracking 24 hours a day, with a maximum delay of 6 hours |
| Matching accuracy | Compare different products and you decide wrong | 99.99% product matching accuracy |
| Channel and country coverage | Your competitors don't only sell on their own site | Any website, over 20 marketplaces and comparison sites, in 32 countries |
| Competitor detection | The ones you don't know also take your sales | Automatic, unlimited detection, with the option to exclude sellers |
| Data beyond price | Shipping and the BuyBox change the decision | Shipping costs, Amazon BuyBox and Prime, ratings |
| Costs and margin | Cutting price without margin isn't winning | Automatic margin calculation with your costs |
| Taking action | Data only matters if it changes prices | One-click changes or automatic ones with Dynamic Pricing |
FAQ
What people ask us most about price monitoring
What is competitor price monitoring?
It is the automatic, continuous tracking of the prices and selling conditions of the competitors who sell the same products as you on websites, marketplaces and comparison sites. It tells you whether you are more expensive or cheaper and lets you react before anyone else.
How do you monitor competitor prices automatically?
With software that reads your catalog, finds the same products on your competitors' websites and marketplaces and tracks their prices continuously. In Boardfy you upload your catalog, choose the channels and the system detects competitors, matches products and alerts you to every change.
How often are prices updated?
Boardfy tracks prices 24 hours a day, with a maximum delay of 6 hours. It doesn't rely on an overnight crawl: the data you see is from the last few hours or minutes, depending on the latest crawl.
How does Boardfy know a competitor's product is the same as mine?
With a matching system that compares exactly identical products across hundreds of variables and learns as it goes. Accuracy is 99.99%, what you need to make automatic pricing decisions.
Which channels and countries can I monitor prices in?
Any website, plus marketplaces and comparison sites such as Google Shopping, Amazon, Idealo, PcComponentes, El Corte Inglés, Carrefour, Fnac or Worten, in 32 countries. See the full list of channels.
Can I choose which competitors I compare myself with?
Yes. Out of all the sellers of your products that Boardfy detects, you can exclude the ones you don't want to take into account, for example eBay sellers. We keep monitoring them, but they don't count in your pricing strategy.
What data do I get besides price?
Prices with or without shipping costs, who holds the BuyBox and who sells with Prime on Amazon, product ratings and each competitor's price history.
How much does it cost and is there a free trial?
Ecommerce plans start at €49 a month for 1,000 products per channel and country, with no commitment. You can try Boardfy free for 7 days with no credit card. See the ecommerce plans.
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