Integration withMagento
Magento Dynamic Pricing Software
Magento dynamic pricing at the level that matters: every simple product, including the ones inside a configurable, priced against what your competitors charge. Boardfy reads competitor prices every 30 minutes, applies your rules and updates the price in Magento and in Google Merchant, never below your minimum.
No credit card required · No extensions: Boardfy connects through the Magento API
store.your-domain.com/ Catalog › ProductsYour storeConnected to Boardfy
Can Magento adjust prices based on competitors?
Not natively. Magento's Special Price, Tier Price, Customer Group Price and Catalog Price Rules change a price by date, quantity, customer group or product attribute, but none of them looks at what your competitors charge. For that, you connect dynamic pricing management software to Magento through its API. Boardfy is one: a SaaS platform for competitor price monitoring and dynamic pricing that compares every SKU against what other stores charge.
Magento's pricing layers and what Boardfy adds
| Pricing layer | What it does | Triggered by | Uses competitor prices? |
|---|---|---|---|
| Special Price | Shows a reduced price next to the regular price | You set it, often with a start and end date | No |
| Tier Price | Discounts by purchase volume | The quantity the shopper adds to the cart | No |
| Customer Group Price | Lowers the price for one customer group | The group of the logged-in customer | No |
| Catalog Price Rules | Discounts the products that meet a set of conditions | Customer group, category, attributes and dates | No |
| Boardfy, via API | Gives each SKU the price your rule sets, within your limits | Competitor prices and your rules, every 30 minutes | Yes: matched by EAN or reference |
Adobe Commerce documentation says the properties of a catalog price rule “might include customer groups, product categories, a discount amount or percentage, product color, product size, or just about any product attribute set up in your store.” None of those conditions is another store's price. Its page on special prices adds that “the final product price is calculated as the minimum relevant price”: the lowest of the regular price, the group or tier price, the Special Price and the catalog price rule. Adobe Commerce: catalog price rules · Adobe Commerce: special prices
If your store runs on Magento
What Magento doesn't do with your prices
One configurable, many simple products
In Magento, every capacity, size or color of a configurable product is a simple product with its own SKU and its own price. Checking each one against competitors by hand doesn't scale.
Promotions blind to your competitors
Catalog Price Rules discount by customer group, category or attribute, and Tier Prices by quantity. None of them knows what a competitor is selling for.
Special Prices on a calendar
A Special Price usually runs between a start date and an end date. If a competitor moves halfway through the promotion, your price never hears about it.
Imports just to change prices
To give many SKUs different prices, you export the catalog, edit it in a spreadsheet and import it again. Every round trip is a file to validate and an import to check.
How it connects
Magento pricing integration in three steps
- 01
Connect Magento through its API
Boardfy connects to your Magento store through its API, with no extensions to install and no changes to your theme.
- 02
Boardfy matches your SKUs
Every simple product, including those that make up a configurable, is found on your competitors' websites by EAN or reference, using a proprietary algorithm.
- 03
Set your limits and your rule
You set the floor (your minimum price or margin), the ceiling (the MSRP) and the product pricing strategy you want to compete on, with or without shipping costs.
Your Magento SKUs, kept in step with your competitors: every half hour, Boardfy checks what they charge and calculates your price with your rules.
Built for Magento
Every simple product in a configurable, with its own price
In Magento, the price a shopper sees on a configurable product comes from its simple products. Magento repricing with Boardfy works at that level: each simple product, identified by its EAN or reference, gets the price your rule sets and, when the price drops, the regular price is shown struck through.
Configurables
Each simple product carries its own reference, its own price and, if you store it in an attribute, its own EAN. The parent doesn't.
Struck-through price
When the price drops, shoppers see the new one with the old one crossed out beside it.
With limits
A floor at your minimum price or margin and a ceiling at the MSRP, for every SKU.
One market per module
One module per country, kept separate: its competitors, its currency and your price there.
How the dynamic pricing module works Monitor your competitors' prices
AF6 Air FryerRule exampleSimple product
Rule
Competitors
- SStore A€114.90
- SStore B€117.00
- SStore C€118.50
The price drops and the regular price appears struck through next to the Special Price.
Your minimum: €105.00
Beyond your store
Your new price, in Magento and Google Merchant at the same time
Boardfy is a SaaS platform for competitor price monitoring and dynamic pricing for ecommerce that changes your price in your Magento store and, simultaneously, in Google Merchant.
The price Boardfy sets in your Magento store is the one your Google Shopping ad carries. No new feed, no waiting: automatic and instant.
Peace of mind
What Boardfy changes in your Magento and what it doesn’t
Changes
- The selling price of every product, including the simple products of a configurable
- The Special Price, your offer price, with the regular price struck through beside it when the price drops
Doesn’t change
- Stock and inventory sources
- Names, descriptions, images and attributes
- Categories and catalog price rules
- Orders, customers and shipping
- Your theme and your extensions
Dynamic pricing for Magento: FAQs
What does Boardfy do with my Magento prices?
It looks up every SKU in your Magento store on your competitors' websites, by EAN or reference, recalculates its price with your rules and updates it in Magento through the API, between your minimum and the MSRP. It can apply the change automatically or wait for your approval.
Do I need to install anything in Magento?
No. The connection runs through the Magento API: there is no extension to install and no code added to your theme.
Does it work with configurable products?
Yes. In Magento, a configurable product takes its price from its simple products, and Boardfy works with each simple product: the 4-liter and 8-liter air fryers each have their own EAN, their own competitors and their own price.
Aren't Magento's catalog price rules enough?
They are built for promotions: they apply a discount when conditions you define are met, such as customer group, category, an attribute or a date range. They don't know what your competitor charges, so on their own they can't support a competitive product pricing strategy. Boardfy prices each SKU against the competition, within your price and margin limits.
What about Tier Prices or Customer Group Prices?
Boardfy leaves them alone: they are prices for shoppers who buy a certain quantity or belong to a customer group. If one of them is lower than the Boardfy price, Magento charges that one.
What happens if I have an active catalog price rule?
According to the Adobe Commerce documentation on special prices, Magento charges the lowest of the regular price, the group or tier price, the Special Price and the catalog price rule. If a rule discounts a SKU whose price Boardfy manages, shoppers see the rule's price, even if it falls below your minimum. Keep those SKUs out of your catalog price rules, or your Google Shopping ad and your store will show different prices.
How often are prices updated?
Every half hour. On each pass, Boardfy checks what your competitors charge for each SKU and applies your pricing rules.
Can prices wait for my sign-off?
Yes, with the dynamic pricing module: Boardfy calculates the price of each SKU and holds it back from Magento until you approve it. It can also run automatically with your rules.
What if a competitor sells below cost?
You don't follow them down. Boardfy calculates your margin from your cost, net of marketplace fees, payment processing fees and other costs, and keeps every price between your minimum and the MSRP.
How does it work if I sell in several countries with Magento?
Boardfy is organized by country: each module works with the competitors of one market, in its currency and with your price for that market. If you sell in Spain and France, that's two modules.
Do my Google Shopping ads show the new price?
Yes. Boardfy sends the new price to Magento and to Google Merchant together, with no new feed to generate.
Does Boardfy handle Amazon repricing alongside Magento?
Yes. Besides your Magento store, Boardfy changes prices directly on Amazon through its API and on Mirakl marketplaces such as Carrefour, Worten or MediaMarkt. On price comparison sites such as Idealo, the new price goes to your Magento store and reaches them through your feed.
Can I see how my competitors have moved their prices?
Yes. Boardfy keeps each competitor's price history and spots the products they sell that aren't in your catalog.
Can I try it with my Magento store?
Yes, for seven days with no credit card required, and plans start at €49 per month. Dynamic Pricing, the module that changes your prices automatically, is priced separately from €99 a month. With a large catalog it's usually worth seeing it first with our team of experts: book a demo.
Does your store run on another platform?
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No credit card · No commitment