Online pharmacy and parapharmacy
Monitor Atida’s prices
Parapharmacy, dermocosmetics and health in Spain, France and Germany
Boardfy tracks Atida’s price (Atida | Mifarma in Spain) on the parapharmacy products you also sell, in Spain, France and Germany. It shows you how far you are from it and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Atida
France
Germany
SpainWhat Boardfy tracks on Atida
Atida is a European online pharmacy and parapharmacy; in Spain it trades as Atida | Mifarma. It sells dermocosmetics, sun care, hygiene, nutrition and mother and baby products, with a separate online shop for each country: Spain, France and Germany. In parapharmacy the same product is sold by many online pharmacies, and few things weigh as heavily in the shopper’s decision as price.
Boardfy matches your products with their Atida listings and checks Atida’s price every 6 hours in all three countries, with or without delivery costs, as you prefer. Boardfy does not change prices on Atida: every 30 minutes it applies your rules and sends the price changes to your shop, your platform or your ERP.
Getting started
Four steps to start monitoring Atida
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each product in your catalogue with its Atida listing in every country where you monitor it.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Atida, product by product
What Boardfy shows you against Atida, and what you control
Monitoring
The same product on Atida in Spain, France and Germany
If you sell in more than one country, Boardfy shows you Atida’s price for the same product in each one, alongside yours and the difference.
So you can see whether Atida is pushing harder in one country than in another and adjust each shop separately. It is Boardfy’s competitor monitoring applied to Atida.
Sunscreen SPF50+ 50 ml3 countriesPricing intelligence
Where your catalogue is dearer than Atida
Boardfy groups your parapharmacy catalogue by your price against Atida: the products where you are cheaper, those where your price is the same, those where you are up to 5% dearer and those where you are further off, plus the ones Atida doesn’t sell.
In parapharmacy, margins are tight: this view tells you where a small cut can win you the sale and where it’s best to leave the price alone.
Your catalogue against Atida2,400 productsPrice history
Atida’s promotions, week by week
Boardfy stores every check, so you can see when Atida puts a product on promotion, how much it cuts the price and when it goes back to the previous price. In the example, Atida cut the sunscreen from €16.95 to €13.50 for two weeks and today sells it at €14.95.
With that history you can plan your own promotions knowing how Atida moves, instead of reacting late to each one.
- Your shop
- Atida
Dynamic pricing
A rule against Atida, from start to finish
You sell a sunscreen at €15.95 including VAT, it costs you €9 excluding VAT, and Atida sells it in Spain at €14.95. Your rule says “€0.05 below Atida with a minimum margin of 20%”, with the margin calculated on the selling price excluding VAT (21% for cosmetics in Spain).
Boardfy works out that at €14.90 you undercut Atida and keep a 26.9% margin, so it changes the price in your shop. If Atida dropped to €12.99 tomorrow, Boardfy would not go below €13.62, your minimum price. This is how Boardfy’s dynamic pricing works against Atida.
Sunscreen SPF50+ in SpainRule: below AtidaBefore
After
Cents that decide the sale
When to adjust your price against Atida
In parapharmacy a few cents decide the sale, but not every Atida price cut deserves a response. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Atida runs a promotion on a product you sell for more | Lowers your price to just below, if your margin allows | You respond only where the sale makes it worthwhile |
| Atida’s promotion would take you below your minimum margin | Stays at your minimum price | You don’t sell at a loss to follow a promotion |
| Atida ends the promotion and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| Atida is cheaper in Spain but not in Germany | Adjusts each country separately | Each shop competes with Atida’s price in its own country |
| Atida doesn’t sell the product | Raises the price according to your rule | With no Atida price to match, there’s no reason to cut |
FAQ
Atida price monitoring: frequently asked questions
Does Boardfy change prices on Atida?
No. Boardfy reads Atida’s price and changes yours in your shop, your platform or your ERP.
In which countries does Boardfy monitor Atida?
Spain (Atida | Mifarma), France and Germany.
Can I have a different price in each country?
Yes. Boardfy compares each country with Atida’s price in that country, and your rules change the price in each shop separately.
How often are Atida prices checked?
Boardfy checks Atida’s prices every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes to your shop or your ERP.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which parapharmacy products Atida beats you on and where you can raise the price.
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Start monitoring Atida in Spain, France and Germany.