Electronics retail chain
Monitor Euronics prices
Euronics in Spain, Italy and Germany, product by product
Boardfy tracks the Euronics price on the products you also sell, in Spain, Italy and Germany. It shows you how much dearer or cheaper you are and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.

Boardfy · this product against Euronics
Why monitor Euronics prices
Euronics is a European group of electronics and household appliance retailers, made up of independent distribution companies in each country, with physical shops and online sales. In Spain, Italy and Germany it sells phones, TVs, computing and household appliances, and each country sets its own prices and promotions.
Boardfy matches your products with their listings on the Euronics website in each country and checks the price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Euronics: every 30 minutes it applies your rules and sends the price changes to your shop, platform or ERP.
Getting started
Four steps to start monitoring Euronics
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each product in your catalogue with its Euronics listing in every country where you monitor it.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Euronics, product by product
What Boardfy shows you against Euronics, and what you control
Monitoring
The same product on Euronics in Spain, Italy and Germany
Each national Euronics sets its own prices. If you sell in more than one country, Boardfy shows you the Euronics price for the same product in each one, alongside your price in that country and the difference.
So you can see in which country Euronics is most aggressive and adjust each shop separately. It is Boardfy’s competitor monitoring applied to Euronics.
Pricing intelligence
Your catalogue against Euronics, by band
Boardfy splits your catalogue into bands by your gap with Euronics, from the products where you are more than 10% cheaper to those where you are more than 10% dearer. The products Euronics doesn’t sell are shown separately.
With that view you can see whether your problem is a few products that are far too expensive or many that are slightly above, which call for different rules.
36 %with the best price
- NONot sold by Euronics280
- -3More than 10% cheaper70
- -25–10% cheaper120
- -10–5% cheaper310
- 0Same price110
- 10–5% dearer400
- 25–10% dearer230
- 3More than 10% dearer160
Price history
Euronics promotions, week by week
Boardfy stores every check, so you can see when Euronics cuts the price of a product, how long the cut lasts and what price it goes back to. In the example, Euronics cut the smartphone from €399.00 to €359.00 during a two-week promotion and today sells it at €379.00.
With that history you can plan your promotions knowing how Euronics moves, instead of reacting late.
- Your shop
- Euronics
Dynamic pricing
A rule against Euronics, from start to finish
You sell a smartphone at €399.00 including VAT, it costs you €270 excluding VAT, and Euronics sells it in Spain at €379.00. Your rule says “€1 below Euronics with a minimum margin of 10%”, with the margin calculated on the selling price excluding VAT (21% in Spain).
Boardfy works out that at €378.00 you undercut Euronics and keep a 13.6% margin, so it changes the price in your shop. If Euronics dropped to €349 tomorrow, Boardfy would not go below €363.00, your minimum price. This is how Boardfy’s dynamic pricing works against Euronics.
Before
After
Following Euronics country by country
When to follow Euronics and when not to
Each national Euronics runs its own promotions, and not all of them deserve a response. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Euronics cuts the price of a product you sell for more | Lowers your price to just below, if your margin allows | You respond only where it pays |
| The Euronics price cut would take you below your minimum margin | Stays at your minimum price | You don’t give up margin to follow a promotion |
| Euronics ends the promotion and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| Euronics is cheaper in Spain but not in Germany | Adjusts each country separately | Each shop competes with its own Euronics |
| Euronics doesn’t sell the product | Raises the price according to your rule | With no Euronics price to match, there’s no reason to cut |
FAQ
Euronics price monitoring: frequently asked questions
Does Boardfy change prices on Euronics?
No. Boardfy reads the Euronics price and changes yours in your shop, platform or ERP.
In which countries does Boardfy monitor Euronics?
Spain, Italy and Germany, each on its own Euronics website.
Can I have a different price in each country?
Yes. Boardfy compares each country with the Euronics price in that country, and your rules change the price in each shop separately.
Does Boardfy read prices in Euronics physical shops?
No. Boardfy reads prices from the Euronics websites.
How often are Euronics prices checked?
Boardfy checks Euronics prices every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which products Euronics beats you on in each country and where you can raise your price.
No credit card · No commitment · Just 30 minutes
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Start monitoring Euronics in Spain, Italy and Germany.
