Pharmacy and parapharmacy in France
Monitor Pharma GDD’s prices
Dermocosmetics and parapharmacy in France, product by product
Boardfy tracks the price of Pharma GDD, a French online pharmacy and parapharmacy, on the parapharmacy and dermocosmetic products you also sell in France. It shows you how much dearer or cheaper you are than Pharma GDD and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Pharma GDD
FranceWhat Boardfy tracks on Pharma GDD
Pharma GDD is a French online pharmacy and parapharmacy: dermocosmetics, hair care, hygiene, mother and baby, and health. In parapharmacy the same product from the same brand is sold by many shops, and the price difference decides where the customer buys.
Boardfy matches your products with their Pharma GDD listings and checks Pharma GDD’s price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Pharma GDD: every 30 minutes it applies your rules and sends the price changes to your shop, platform or ERP.
Getting started
Four steps to start monitoring Pharma GDD
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each parapharmacy product in your catalogue with its Pharma GDD listing.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Pharma GDD, product by product
What Boardfy shows you against Pharma GDD, and what you control
Monitoring
Your price and Pharma GDD’s, product by product
For each product you both sell, Boardfy shows you Pharma GDD’s price, yours and the difference as a percentage.
In parapharmacy a few cents decide the sale: you see straight away where Pharma GDD sells for less than you. It is Boardfy’s competitor monitoring applied to Pharma GDD.
Your products against Pharma GDDFrancePricing intelligence
Where your catalogue is dearer than Pharma GDD
Boardfy groups your catalogue by your price against Pharma GDD: the products where you are cheaper, those where your price is the same, those where you are up to 5% dearer and those where you are more than 5% dearer, plus the ones Pharma GDD doesn’t sell.
With tight margins, this view tells you where a small cut can win you the sale and where it’s best to leave the price alone.
Your catalogue against Pharma GDD2,100 productsPrice history
Pharma GDD’s promotions, week by week
Boardfy stores every check, so you can see when Pharma GDD puts a product on promotion, how much it cuts the price and when it goes back to the previous price. In the example, Pharma GDD cut the serum from €27.90 to €22.90 for two weeks and today sells it at €24.90.
With that history you can tell a one-off promotion from a new price, and decide whether to follow it.
- Your shop
- Pharma GDD
Dynamic pricing
A rule against Pharma GDD, from start to finish
You sell a face serum at €26.90 including VAT, it costs you €14.50 excluding VAT, and Pharma GDD sells it at €24.90. Your rule says “€0.05 below Pharma GDD with a minimum margin of 20%”, with the margin calculated on the selling price excluding VAT (20% in France).
Boardfy works out that at €24.85 you undercut Pharma GDD and keep a 30.0% margin, so it changes the price in your shop or your ERP. If Pharma GDD dropped to €19.90 tomorrow, Boardfy would not go below €21.75, your minimum price. This is how Boardfy’s dynamic pricing works against Pharma GDD.
Hydrating face serum 30 mlRule: below Pharma GDDBefore
After
Parapharmacy with your margin intact
When to adjust your price against Pharma GDD
In parapharmacy promotions are frequent and margin is lost quickly. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Pharma GDD runs a promotion on a product you sell for more | Lowers your price to just below Pharma GDD, if your margin allows | You only cut where the sale makes it worthwhile |
| Following the promotion would take you below your minimum margin | Stays at your minimum price | You don’t drop below your minimum margin to follow a promotion |
| Pharma GDD ends the promotion and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| You are more than 5% below Pharma GDD | Raises the price according to your rule | You stay cheaper and earn more margin |
| Pharma GDD doesn’t sell the product | Raises the price according to your rule | With no Pharma GDD price to match, there is no need to give away margin |
FAQ
Pharma GDD price monitoring: frequently asked questions
Does Boardfy change prices on Pharma GDD?
No. Boardfy reads Pharma GDD’s price on its online shop and changes yours in your shop, platform or ERP.
How often are Pharma GDD prices checked?
Boardfy checks prices on its online shop every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
What happens to the products Pharma GDD doesn’t sell?
Boardfy shows them to you separately. On those you are not up against Pharma GDD, and your rule decides which price to apply.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which parapharmacy products Pharma GDD beats you on and where you can raise the price.
No credit card · No commitment · Just 30 minutes
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Start monitoring Pharma GDD and sell in France with your margin under control.