Electronics and appliances
Monitor Tien21’s prices
For appliance and electronics shops selling in Spain
Boardfy tracks Tien21’s price on the appliances and electronics you also sell. It shows you how much dearer or cheaper you are than Tien21 and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Tien21
SpainWhy monitor Tien21’s prices
Tien21 is a Spanish network of appliance and electronics shops that also sells online at tien21.es: large and small appliances, TV and audio. If you sell those products in Spain, Tien21 is one of the retailers shoppers will check your price against.
Boardfy matches your products with the same products on tien21.es and checks Tien21’s price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Tien21: every 30 minutes it applies your rules and sends the price changes to your shop or your ERP.
Getting started
Four steps to start monitoring Tien21
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each appliance or electronics product in your catalogue with its tien21.es listing.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Tien21, product by product
What Boardfy shows you against Tien21, and what you control
Monitoring
Your price and Tien21’s on every product
For each product Tien21 also sells, Boardfy shows you its price, yours and the difference as a percentage.
So you can see straight away which appliances Tien21 sells for less than you and where you are the cheapest. It is Boardfy’s competitor monitoring applied to Tien21.
Your products against Tien21SpainPricing intelligence
Where your catalogue sits against Tien21
Boardfy groups your catalogue by your price against Tien21: the products where you are cheaper, where you match its price, where you are up to 5% dearer and where the gap is wider. Products Tien21 doesn’t sell are shown separately.
So you can see whether your problem is a few products priced well above Tien21 or many that are slightly dearer, which call for different rules.
Your catalogue against Tien211,400 productsPrice history
Tien21’s promotions, week by week
Boardfy stores every check, so you can see when Tien21 cuts the price of a product, how long the cut lasts and where the price settles afterwards. In the example, Tien21 cut the vacuum from €259.00 to €199.00 for two weeks and today sells it at €229.00.
With that history you can tell a one-off promotion from a new price and decide whether to follow it.
- Your shop
- Tien21
Dynamic pricing
A rule against Tien21, from start to finish
You sell a stick vacuum at €249.00 including VAT, it costs you €160 excluding VAT, and Tien21 sells it at €229.00. Your rule says “€1 below Tien21 with a minimum margin of 12%”, with the margin calculated on the selling price excluding VAT (21% in Spain).
Boardfy works out that at €228.00 you undercut Tien21 and keep a 15.1% margin, so it changes the price in your shop or your ERP. If Tien21 dropped to €199.00 tomorrow, Boardfy would not go below €220.00, your minimum price. This is how Boardfy’s dynamic pricing works against Tien21.
Cordless stick vacuumRule: below Tien21Before
After
Selling appliances with margin
When to follow Tien21 and when not to
Not every Tien21 promotion deserves a response. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Tien21 cuts the price of a product you sell for more | Lowers your price to just below Tien21, if your margin allows | You are cheaper than Tien21 again without dropping below your minimum margin |
| Following the Tien21 promotion would take you below your minimum margin | Stays at your minimum price | You don’t drop below your margin to follow a promotion |
| Tien21 ends the promotion and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| You are more than 5% below Tien21 | Raises the price according to your rule | You stay cheaper and earn more margin |
| Tien21 doesn’t sell the product | Raises the price according to your rule | With no Tien21 price to match, you can win back margin |
FAQ
Tien21 price monitoring: frequently asked questions
Does Boardfy change prices on Tien21?
No. Boardfy reads Tien21’s price on tien21.es and changes yours in your shop or your ERP.
Does Boardfy read prices in Tien21’s physical stores?
No. Boardfy reads the prices in the online shop, tien21.es.
How often are Tien21 prices checked?
Boardfy checks prices on tien21.es every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which appliances Tien21 beats you on and where you can raise your price.
No credit card · No commitment · Just 30 minutes
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Start monitoring Tien21 this week.