Online pet shop
Monitor Tiendanimal’s prices
Pet food, litter, accessories and pet health in Spain
Boardfy tracks Tiendanimal’s price on the pet products you also sell. It shows you how much dearer or cheaper you are than Tiendanimal and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Tiendanimal
SpainWhy monitor Tiendanimal’s prices
Tiendanimal is one of the best-known online pet shops in Spain: food, treats, litter, accessories, hygiene and health products for dogs, cats and other animals. On pet food and litter, shoppers find it easy to compare prices.
Boardfy matches your products with their tiendanimal.es listings and checks Tiendanimal’s price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Tiendanimal: every 30 minutes it applies your rules and sends the price changes to your shop or your ERP.
Getting started
Four steps to start monitoring Tiendanimal
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each pet product in your catalogue with its tiendanimal.es listing, pack size by pack size.
Change your prices
Change your prices manually or automatically with Boardfy’s dynamic pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Your products against Tiendanimal
What Boardfy shows you about Tiendanimal, and what you decide
Monitoring
Your price and Tiendanimal’s in every pack size
For each product Tiendanimal also sells, Boardfy shows you its price, yours and the difference as a percentage, pack size by pack size: a 3 kg bag is not the same as a 12 kg one.
So you can see straight away where Tiendanimal sells for less than you. It is Boardfy’s competitor monitoring applied to Tiendanimal.
Your products against TiendanimalSpainPricing intelligence
Your catalogue against Tiendanimal, by price band
Boardfy sorts your catalogue into bands by how far your price is from Tiendanimal’s: from the products where you are more than 10% cheaper to those that are more than 10% dearer. Products Tiendanimal doesn’t sell are shown separately.
On pet food, a few euros per bag make all the difference, and this view tells you where you are dearer.
35 %with the best price
- NONot sold by Tiendanimal230
- -3More than 10% cheaper55
- -25–10% cheaper110
- -10–5% cheaper280
- 0Same price160
- 10–5% dearer350
- 25–10% dearer190
- 3More than 10% dearer125
Price history
How Tiendanimal moves its prices
Boardfy keeps your price history, so you can see when Tiendanimal cuts the price of a product, by how much and how long the cut lasts. In this example, Tiendanimal cut the dog food from €54.99 to €44.99 for two weeks, went back to €54.99 and today sells it at €49.99.
With that history you can plan your promotions knowing how Tiendanimal moves, instead of reacting late.
- Your shop
- Tiendanimal
Dynamic pricing
An example rule against Tiendanimal
You sell a 12 kg bag of dry dog food at €54.99 including VAT, it costs you €34 excluding VAT, and Tiendanimal sells it at €49.99. Your rule says “1 cent below Tiendanimal with a minimum margin of 12%”, with the margin calculated on the selling price excluding VAT (21% VAT in Spain on pet food).
Boardfy works out that at €49.98 you undercut Tiendanimal and keep a 17.7% margin, so it changes the price in your shop or your ERP. If Tiendanimal dropped to €44.99 tomorrow, Boardfy would not go below €46.75, your minimum price. This is what Boardfy’s dynamic pricing does.
Adult dry dog food 12 kgRule: below TiendanimalBefore
After
Repeat purchases
When to follow Tiendanimal and when not to
On products people buy again and again, such as pet food or litter, losing one sale can also mean losing the reorders that follow. These are some typical situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Tiendanimal cuts the price of a product you sell for more | Lowers your price to just below Tiendanimal, if your margin allows | You undercut Tiendanimal without dropping below your minimum margin |
| Following the promotion would take you below your minimum margin | Stays at your minimum price | You don’t drop below your margin to follow a promotion |
| Tiendanimal ends the promotion and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| You are more than 10% below Tiendanimal | Raises the price according to your rule | You win back margin and, if your rule says so, stay cheaper |
| Tiendanimal doesn’t sell the product | Raises the price according to your rule | With no Tiendanimal price to match, you can win back margin |
FAQ
Tiendanimal price monitoring: frequently asked questions
Does Boardfy change prices on Tiendanimal?
No. Boardfy reads Tiendanimal’s price on tiendanimal.es and changes yours in your shop or your ERP.
Does it compare each pack size separately?
Yes. Each product is matched with its specific listing, so a 3 kg bag and a 12 kg bag are each compared with their equivalent.
How often are Tiendanimal prices checked?
Boardfy checks prices on tiendanimal.es every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which pet products Tiendanimal beats you on and where you might have room to raise your price.
No credit card · No commitment · Just 30 minutes
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