First-Mover Technology
Find out which distributor moves each price first
Understand where price drops start in your online channel
When the price of one of your products drops at several distributors, Boardfy's First-Mover technology tells you who moved it first and when, and who followed. You see where each drop begins, anticipate its effect on the rest of your network and understand how your channel is changing.
Drops started this week
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What is First-Mover technology?
Boardfy's First-Mover technology is a feature for brands that detects which distributor changes the price of each product first and when, and which distributors follow. It helps you understand where price drops start in your online channel.
Knowing what each distributor charges today is the starting point; First-Mover adds the order of the changes: who took the first step and who came after.
How First-Mover works
How do you detect which distributor lowers a price first?
Upload your catalog
Connect your catalog through an integration or with a CSV or XML feed.
We detect and track your distributors
On marketplaces and comparison sites, Boardfy detects every distributor selling your products, with no limit; on direct websites, you follow the ones you pick. It matches each product with 99.99% accuracy and tracks their prices continuously.
You see who moved first
First-Mover ranks every price change by distributor and time, emails you based on your rules and keeps the history so you can see how each drop spread.
Trace every change back to its source
What First-Mover technology shows you
To understand your channel, you need to know where each price drop started and how it spread.
Who and when
Identify which distributor started each price change
Boardfy records who changed the price of each product and when it was detected, then compares it with the rest of your distributors. You see which distributor took the first step and who followed.
Knowing where a drop began helps you predict how it may spread across the rest of the channel.
- MSRP
- Distributor B
- Distributor A
- Distributor D
- Distributor C
First-Mover alerts
Keep your account managers informed by email
Set rules for First-Mover alerts and your key account managers (KAMs) will get an email whenever a price move matches them: which product, which distributor moved it first and when.
Each KAM knows what happened in their accounts without checking the platform every day.
Automation rules
Choose which reports and alerts you get, and when
Set rules: which products, which distributors, which type of move and when you want reports or alerts with the latest changes.
That way each report arrives as often as your sales team needs it.
Trend against MSRP
Compare how your prices move against your MSRP, distributor by distributor
Check how the price of each product has changed against your manufacturer's suggested retail price and sort the results by distributor.
You see where each distributor's price sits relative to your MSRP and since when, so you can understand how your channel is changing and plan your sales strategy.
Unlimited distributors
Your whole sales network, including the part you didn't know about
On marketplaces and comparison sites, Boardfy automatically detects, with no limit, the distributors selling at least one of your products. On direct websites, you choose which distributors to follow.
The more distributors you see, the less likely it is that the first one to move the price slips past you. See the available channels.
With or without First-Mover
Checking prices by hand vs. using First-Mover
Checking your distributors' websites by hand tells you today's price. It doesn't tell you who started lowering it.
| Criterion | By hand | With First-Mover |
|---|---|---|
| Who moved first | Guesswork, if someone noticed | Ranked by distributor and time |
| Time of change | Whenever someone checks | When Boardfy's tracking detects it |
| Distributors | The ones you already know | On marketplaces and comparison sites, all those selling your products; on direct websites, the ones you pick |
| Product comparison | By eye, at the risk of comparing different products | Matching with 99.99% accuracy |
| Team notifications | None | Email alerts to your KAMs |
| History | Spreadsheets | Price history by distributor against your MSRP |
Everything included
First-Mover technology features
Who moved first and when
For every price change, you see which distributor started it and when Boardfy detected it.
Order of changes
Beyond the first one, you see which distributors followed and in what order, product by product.
First-Mover alerts for your KAMs
Your account managers get an email when a new price move matches your rules.
Automation rules
Decide when you want automated reports or alerts with the latest changes in your channel.
Trend against MSRP
Compare your products' price trends with your MSRP and sort them by distributor.
Unlimited distributors
On marketplaces and comparison sites, we automatically detect all your distributors, with no limit.
How to choose
What to look for in a tool that shows who moves prices first
The criteria that separate data that helps you understand your channel from a plain price list, and how Boardfy meets them.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Tracking frequency | With daily tracking, same-day changes can't be put in order | Tracking 24 hours a day, with a maximum delay of 6 hours |
| Matching accuracy | If you compare different products, you blame the drop on the wrong distributor | 99.99% product matching accuracy |
| Distributor coverage | The one you don't see may be the one who started it | On marketplaces and comparison sites, automatic detection with no limit; on direct websites, the ones you pick |
| Channels and countries | Your network doesn't sell only on its own websites | Direct websites, marketplaces and comparison sites in 32 countries |
| Comparable price | Shipping changes who is cheapest | Prices with or without shipping costs |
| Brand reference | Without a reference, you can't tell how far each distributor has drifted | Price trends against your MSRP, by distributor |
| Alerts and reports | The data has to reach whoever runs the account | Email alerts and automated reports based on your rules |
Frequently asked questions
What people ask us most about First-Mover technology
What is First-Mover technology?
It's a Boardfy feature for brands that detects which distributor changes the price of each product first and when, and who follows. You see at which distributor each drop begins and how it spreads.
How accurate is the timing of each change?
The time is when Boardfy's tracking detects the change; tracking runs 24 hours a day with a maximum delay of 6 hours. That's enough to see which distributor moved earlier and how the change spread, but it doesn't give the exact minute each distributor changed its price.
Do I also need distributor monitoring?
First-Mover is an add-on to the brand plans, and those plans already include distributor monitoring: you don't have to buy it separately. If you also want to follow your MSRP across the whole channel, there's MSRP monitoring.
Can I use it to make my distributors stick to the MSRP?
No. The MSRP is a suggested retail price and each distributor sets its own price freely. First-Mover helps you understand where drops begin and bring data to your conversations with your network.
Who gets the First-Mover alerts?
Your key account managers (KAMs). You set rules and they get an email each time a new price move matches them.
Which channels does it work on?
On your distributors' direct websites and on marketplaces and comparison sites, in 32 countries. On marketplaces and comparison sites, Boardfy automatically detects, with no limit, the distributors selling at least one of your products; on direct websites you choose which distributors to follow, with an optional matching service. See the list of channels.
What does it cost, and can I try it for free?
First-Mover is an add-on to the brand plans, billed monthly per channel and country: on direct websites it costs €49 to €129, and on marketplaces and comparison sites €199 to €389, depending on tier. Brand plans start at €199 a month on marketplaces, or €39.50 plus €34.50 per distributor on direct websites, no long-term contract; with annual billing you pay 10 months out of 12. You can try Boardfy free for 7 days, no card required. See the brand plans.
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