MSRP monitoring
MSRP and MAP Monitoring for Your Brand
Compare your recommended price with every reseller's price
Boardfy tracks the prices your products sell for on websites, marketplaces and comparison sites around the clock, with a maximum delay of 6 hours, and compares them with the MSRP you set for each product. You see which resellers sell above or below your MSRP and which unknown sellers have appeared.
Sellers detected
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What is MSRP, and why monitor it?
MSRP (manufacturer's suggested retail price) is the price a brand or manufacturer suggests for selling each product to the end consumer. It is a recommendation: each reseller decides the price it sells at.
MSRP monitoring, often searched for in ecommerce as MAP monitoring, means continuously tracking the prices resellers sell your products for on websites, marketplaces and comparison sites, and comparing them with each product's MSRP to see the deviations.
By hand you can only check a few products and resellers. With software, you follow every product and seller you choose automatically, with alerts when something changes. If what you need is a complete view of your network's prices, also see distributor monitoring.
How Boardfy works
How MSRP monitoring works in Boardfy
Upload your catalog with its MSRP
Connect your store (Shopify, PrestaShop, WooCommerce, Magento) or upload a CSV or XML feed with your products and the manufacturer's suggested retail price of each one.
We detect and match
On marketplaces and comparison sites, Boardfy finds everyone selling any of your products; on direct websites, you choose which resellers to follow. We review your catalog every day to detect new sellers.
You see the deviations
We track prices continuously, calculate the gap with your MSRP on each product and email you about whatever you have flagged as important.
Know your online channel
What you can see with Boardfy MSRP monitoring
Who sells your products, at what price and how far that price is from your MSRP, reseller by reseller.
Automatic detection
Find out who sells your products online
Choose the marketplaces and comparison sites you want to follow, and Boardfy detects every seller of your products, with no cap on the number, along with their prices and how those prices change on each marketplace and comparison site.
On direct websites, you choose the resellers that get monitored.
Deviations from MSRP
How far is each price from your recommended price?
Set an MSRP for each product and Boardfy compares it with every reseller's price. At a glance you see which offers sit at your recommended price, which are below it and which are above it, and in which band.
That way you know how your brand is presented across the channel without checking it by hand.
29 %with the best price
- NONo MSRP set18
- -3Over 10% below26
- -25-10% below41
- -10-5% below88
- 0At MSRP312
- 10-5% above54
- 25-10% above12
- 3Over 10% above7
Unknown sellers
Spot sellers you don't know
Alongside your reseller network, sellers you don't know sometimes show up. Boardfy shows the full list of who sells your products on the marketplaces and comparison sites you monitor, so you know who is selling outside your network.
That way you look after your brand image and the resellers you work with.
Price history
How your resellers' prices change over time
Compare how each reseller's price evolves against your MSRP over the period you choose, and sort the results by reseller.
With the history you understand how your network behaves: who stays close to the recommended price and who doesn't.
- MSRP
- Reseller A
- Reseller B
- Reseller C
- Amazon · Buy Box
Automated alerts
Alerts on your channel's prices
Create email alerts on how prices evolve and on your resellers' moves.
If you also want to know which seller started each price change and when, that is what First-Mover Technology does.
Filters and reports
Filter and export your channel data
Filter by category, brand, seller or gap with your MSRP to zero in on the exact case: for example, the products in one category that sell more than 5% away from your MSRP.
Export any view to Excel or CSV in a couple of clicks to analyze it with your team.
Manual or automated
Checking MSRP by hand vs. MSRP and MAP monitoring software
Following MSRP product by product in a spreadsheet works with a short catalog and a handful of resellers. With more SKUs and more sellers, the job stops being manageable.
| Criterion | By hand | With Boardfy |
|---|---|---|
| Frequency | Whenever someone has time to check | 24 hours a day, with a maximum delay of 6 h |
| Sellers | The resellers you already know | Every seller of your products on marketplaces and comparison sites |
| Comparison with MSRP | Product by product, in spreadsheets | Gap with MSRP for each product and reseller |
| Product comparison | By eye, at risk of comparing different products | Matching at 99.99% accuracy |
| Shipping costs | Must be calculated separately | Price with or without shipping, your choice |
| History | Screenshots and loose notes | Price history by reseller |
| Alerts | None | Email alerts |
| Cost | Hours of sales team time | From €39.50 a month + €34.50 per reseller, no long-term commitment |
Features to monitor your MSRP
What MSRP monitoring includes
Unlimited sellers
On marketplaces and comparison sites we automatically detect everyone selling your products, with no cap on the number, including the ones you didn't know about.
Chosen resellers on direct websites
On your resellers' own websites you choose whom to follow, and Boardfy monitors their prices against your MSRP.
One MSRP per product
Set the suggested retail price for each SKU and compare it with the price each reseller sells it for.
Filters by gap with MSRP
Filter offers by category, brand, seller or gap with your MSRP and keep only what you want to review.
Unknown sellers
New sellers appear alongside your network, so you know who sells your products outside it.
Automatic matching
Upload your catalog and the system matches your products with each seller's listings at 99.99% accuracy.
Email alerts
Create custom alerts on how prices evolve and on the moves your resellers make.
Exportable reports
Pick the product data you need and download it to Excel or CSV in a couple of clicks.
How to choose
How to compare MAP and MSRP monitoring software for your brand
What to check before choosing MAP monitoring software or services, and how Boardfy handles each point.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Seller detection | Sellers you don't know also display your brand | Automatic, unlimited detection on marketplaces and comparison sites |
| Direct websites | Part of your network sells in its own store | You choose the resellers that get monitored |
| Country coverage | Your brand isn't sold in just one market | 32 countries |
| Data beyond price | Shipping and the Buy Box change the price the shopper sees | Price with or without shipping, Buy Box and Prime on Amazon, ratings |
| Filters and alerts | To focus on what matters | Filters by category, brand, seller or gap with MSRP, plus email alerts |
| Reports and integrations | Your catalog needs to load easily and the data needs to reach your team | Export to Excel or CSV; Shopify, PrestaShop, WooCommerce, Magento or CSV/XML feed (<a href="/integrations/">see integrations</a>) |
FAQ
Common questions about MSRP and MAP monitoring
What is MSRP?
It stands for manufacturer's suggested retail price: the figure the brand or manufacturer proposes as the final price of each product. It is a guideline; each reseller sets its own price.
What is the difference between the retail price and the MSRP?
The retail price is what a seller actually charges the public for the product. The MSRP is the price the brand recommends. MSRP monitoring compares one with the other, product by product and seller by seller.
How does MSRP and MAP pricing monitoring work?
By continuously comparing the price each product sells for on each channel with its MSRP. What matters is the gap, product by product and seller by seller, and that it is calculated on the same product; with many SKUs and sellers, that is only feasible with software.
Why monitor MSRP if it is only a recommended price?
To know your online channel: who sells your products, at what price and how far that price is from your recommendation. It helps you look after your brand image, understand how your reseller network behaves and spot sellers who are not part of it.
How does Boardfy detect sellers outside your network?
On the marketplaces and comparison sites you monitor, Boardfy automatically detects every seller of your products, with no cap on the number. You see the full list and can identify those outside your network; when a new one appears, you can get an email alert.
How often are prices updated?
Boardfy tracks prices 24 hours a day, with a maximum delay of 6 hours. Products are matched at 99.99% accuracy, so the gap with your MSRP is calculated on the same product.
Where does Boardfy track my resellers' prices?
On the direct websites of the resellers you choose and on marketplaces and comparison sites such as Google Shopping, Amazon or Idealo, in 32 countries. See the full list of channels.
What does MSRP monitoring cost, and can I try it free?
MSRP monitoring is included in every brand plan: on direct websites from €39.50 a month plus €34.50 per reseller per month, and on marketplaces and comparison sites from €199 a month for 150 products. No long-term commitment and, with annual billing, two months free. You can try Boardfy free for 7 days with no credit card. See the brand plans.
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