Dynamic Pricing
Dynamic pricing software for ecommerce
Change your prices with your own rules, without ever going below your minimum
Dynamic pricing adjusts the price of each product to the market. With Boardfy's dynamic pricing tool you set rules based on your position against the competition, your margin and your reference prices. Every 30 minutes Boardfy applies those rules and sends the new prices to your store, your ERP or directly to Amazon, eBay, Google Merchant and Mirakl marketplaces, automatically or after your approval.
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What is dynamic pricing?
Dynamic pricing is a strategy in which the price of each product follows the market: what your competitors charge, the margin you want to make and the limits you set. In ecommerce it runs on software that tracks competitor prices and changes yours according to a set of rules. Boardfy is a SaaS platform for competitor price monitoring and dynamic pricing for ecommerce businesses.
Price monitoring tells you what your competitors are selling at, and price intelligence helps you decide what to do about it. Dynamic pricing puts that decision into practice: it changes your prices with your rules and within your limits, product by product.
This is not the demand-based pricing used by airlines or hotels. Here each product is compared with the same product in other stores, matched by EAN and other variables.
How it works
How do you set up a dynamic pricing tool in an online store?
Connect your store
Shopify, PrestaShop, WooCommerce, Magento or another platform, through its API; or your ERP, or your Amazon, eBay or Mirakl account. No app or module to install.
We match your catalog
Boardfy finds your products on your competitors' websites and matches them by EAN and other variables with a proprietary algorithm that uses artificial intelligence. It is built to compare identical products only.
You create your rules
You decide which products each rule applies to, how the price changes, within which limits and on which days and at what times.
Boardfy applies the changes
Every 30 minutes it applies your rules and sends the new prices to your store or channel, automatically or after your approval.
Price rules
What can you do with Boardfy's dynamic pricing rules?
Every rule answers four questions: which products it applies to, how the price changes, within which limits and when.
Conditions
Which products does each rule apply to?
Choose products by your price position: you are the cheapest, you are more expensive, you match the cheapest price or you have no competitors.
You can also filter them by brand, category or tag, to include or exclude them, and by price range.
So a rule can target only the headphones from two brands where one specific competitor undercuts you.
Price change
How is the new price calculated?
The price moves by a fixed amount or a percentage relative to your best competitor, the lowest price among one or more competitors, your current price, your reference price, your minimum price or your maximum price. You can also set the price that leaves you a specific margin.
For example: 1% below your best competitor, set the price to a 22% margin or go up 3% when you have no competition.
Limits
What limits does each rule work within?
Every rule has a minimum and a maximum limit, which you customize relative to your minimum price, your margin, your reference price or your maximum price. Boardfy never goes below your minimum or above the maximum you set, such as the manufacturer's MSRP.
With “Force limit”, if the rule cannot beat your competitor's price without going below your minimum, Boardfy lowers your price to that minimum and no further. Margin is calculated from your purchase cost and, if you want, can deduct marketplace commissions, payment fees and other costs.
Schedule
When does each rule run?
Your rules are applied every 30 minutes. If you prefer, restrict each one to certain days of the week and certain time slots, in half-hour steps and in the module's time zone.
For example, one rule for your peak selling hours and another for nights or weekends.
Simulation
Would you rather review each change before it goes live?
If you don't want Boardfy to change prices automatically, simulate the rule: you will see what it would do based on your current market position and confirm only the price changes you want.
Where prices change
Where is the new price applied?
In your Shopify, PrestaShop, WooCommerce or Magento store (or others) via API, or in your ERP, and at the same time in Google Merchant Center.
With a marketplace module, Boardfy changes the price directly on Amazon, eBay and Mirakl marketplaces such as Carrefour, Worten, MediaMarkt or Leroy Merlin.
Boardfy only changes prices: the selling price, the strikethrough price when the price drops and the sale price. Each module works with one country and one currency, kept separate from the rest, so nothing gets mixed up.
Manual or automated
Changing prices by hand vs. dynamic pricing
Changing prices by hand works with a handful of products. With hundreds of SKUs and competitors who change their prices several times a day, you can no longer keep up.
| Criterion | By hand | With Boardfy |
|---|---|---|
| Frequency | Whenever someone has time | Rules applied every 30 minutes |
| Products | A few dozen | Every product you monitor, variant by variant |
| Limits | Depends on nobody making a mistake | Never below your minimum or above your maximum |
| Channels | One at a time, in each dashboard | Store, Google Merchant, Amazon, eBay and Mirakl from one place |
| Control | Full, but slow | Automatic or with your approval |
The right price on every product
More control over every price change
Raise prices where you have no competition
A rule can raise the price to widen your margin, without going above the maximum you set.
Prices with or without shipping
Compare against the final price your customer pays, shipping included, or against the product price alone.
One price per variant
Each size, color or format has its own EAN, is matched on its own and gets its own price.
Filter by competitor
Apply a rule only when a specific competitor has the lowest price, or leave out the products where it does.
Rules by tag
Group products with your own tags (season, clearance, new arrivals) and give each group its own rule.
Reference price
Use a reference price as the basis for the calculation or as a limit, for example to respect a fixed price.
Buy Box on Amazon
Boardfy shows you who holds the featured offer on each product. It can change hands at any moment, which is why your rules work with prices.
Price history
Check how your prices and each competitor's have moved before you change a rule.
How to choose
What to check when choosing dynamic pricing software
These points separate a tool that protects your margin from one that only cuts prices. The last column shows how Boardfy handles each one.
| Criterion | Why it matters | In Boardfy |
|---|---|---|
| Matching | Match the wrong products and the rule calculates the wrong price | Identical products, by EAN and other variables, with a proprietary algorithm that uses AI |
| Limits | A rule with no floor can sell at a loss | Minimum and maximum per rule: minimum price, margin, reference or maximum |
| Segmentation | Not all your products need the same strategy | Rules by position, competitor, brand, category, tag or price range |
| Frequency | If the price arrives late, the sale is already gone | Rules applied every 30 minutes, with time slots if you want them |
| Control | You need to be able to review before applying | Automatic, or simulation with approval |
| Channels | The price has to reach wherever you sell | Store or ERP via API, Amazon, eBay, Google Merchant and Mirakl |
| Real margin | The lowest price is not always the one that earns you most | Margin from your cost, with commissions and payment fees if you want |
FAQ
Frequently asked questions about dynamic pricing
What is dynamic pricing in ecommerce?
It means prices that adjust to the market on their own: software compares each product with the same product at your competitors and changes your price according to the rules and limits you define.
How often does Boardfy change prices?
Boardfy applies your rules every 30 minutes, using the most recent competitor prices it has collected. You can restrict each rule to certain days and time slots.
Can Boardfy price my products below cost?
No. Every rule has a mandatory minimum and maximum, relative to your minimum price, your margin, your reference price or your maximum price. Set the minimum to a 0% margin, or any margin you choose, and Boardfy never goes below it, or above your maximum.
Do I have to approve every change?
You don't have to. You can leave your rules on automatic, or simulate them and confirm only the changes you want.
What happens if I can't go any lower without breaking my minimum?
If you turn on “Force limit” for the rule's minimum, Boardfy lowers your price to your minimum when it cannot beat your competitor's price without crossing that limit. It never goes below it.
What types of rules can I create?
Rules that change the price by a fixed amount or a percentage relative to your best competitor, the lowest price among one or more competitors, your current price, your reference price or your minimum and maximum prices, or that set the price to a target margin. Each rule applies to the products you choose by price position, competitor, brand, category, tag or price range.
Which stores and channels does it change prices on?
On Shopify, PrestaShop, WooCommerce, Magento and other platforms through their API, or in your ERP, and directly on Amazon, eBay, Google Merchant Center and Mirakl marketplaces. On comparison sites such as Idealo, the price changes in your store and reaches them through your feed. See all integrations.
What does Boardfy change in my store?
Only prices: the selling price, the strikethrough price when the price drops and the sale price. It doesn't touch stock, titles or descriptions.
What does Boardfy use artificial intelligence for?
To match your catalog with your competitors' catalogs: Boardfy's proprietary algorithm uses AI to find the same product in other stores. The pricing rules are yours to decide.
Is Dynamic Pricing included in the Boardfy plan?
No. Dynamic Pricing is a module priced separately, from €99 a month, added on top of your price monitoring plan, which starts at €49 a month. See the ecommerce plans or request a demo and we will put together a proposal based on your catalog.
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