Marketplace
Amazon repricer: monitor and adjust your prices
Rules to win the Buy Box, with instant price changes
Boardfy shows you who else sells your products on Amazon (Amazon itself and third-party sellers), who holds the Buy Box, who offers Prime and where each seller is based, and changes your price instantly through the Amazon API, so you can win more sales without dropping below your minimum margin.
Other sellers on Amazon
Countries where we monitor Amazon
Belgium
France
Germany
Ireland
Italy
Netherlands
Poland
Spain
Sweden
United Kingdom
How do you win the Buy Box on Amazon?
The Buy Box (also called the featured offer) is the offer Amazon shows next to the “Add to Basket” button. That offer gets most of the sales. Amazon decides who holds it based on the total price (including delivery), the fulfilment method and each seller’s track record. Of all that, price is the lever you can move every day.
Boardfy is an Amazon repricer: it checks the offers for your products every 6 hours, tells you who holds the Buy Box and at what price, and applies your rules to win it. When you or one of your rules changes a price, Boardfy updates it on Amazon instantly through the Amazon API and, if you want, also sends the change to your shop, your ERP or another system, at no extra cost.
Getting started
Four steps to get started on Amazon
Connect your account
Connect your Amazon seller account and, if you want, your shop or your ERP.
We match your products
Our proprietary algorithm matches each product with its Amazon listing and with everyone competing with you for it: Amazon itself, when it sells the product, and third-party sellers (Amazon Sellers).
Change your prices
Change your prices manually or automatically with Dynamic Pricing and its rules to win the Buy Box.
Your price changes on Amazon
Boardfy updates it instantly through the Amazon API and, if you want, in your shop or your ERP.
Amazon, product by product
What Boardfy shows you on Amazon, and what you control
Monitoring
Who sells your products on Amazon and who holds the Buy Box
For each product, Boardfy shows you who sells it on Amazon: Amazon itself, when it also sells it, and third-party sellers (Amazon Sellers). For each one you see the price, whether it holds the Buy Box, whether it offers Prime and which country the seller is based in. The last two are key to your Amazon strategy.
So you can see which products you compete with Amazon on and which only with other sellers, where you hold the Buy Box, where you are just missing it and where you are far off. It is Boardfy’s competitor monitoring applied to Amazon.
Air fryer Pro · sellersBuy Box: AmazonPricing intelligence
Raise your prices on Amazon and still win more sales
Boardfy groups your catalogue by Buy Box status: the products where you hold it, those where you are less than 2% away, those where you are far off and those where you are the only seller.
At a glance, you can see which products you can raise the price on without losing the Buy Box, because you hold it comfortably or are the only seller, and where a small cut could win it back and bring more sales.
Your catalogue on Amazon1,860 productsDynamic pricing
Example: a rule to win the Buy Box
You sell a robot vacuum at €249.00 including VAT, it costs you €150 excluding VAT, and HomeTec holds the Buy Box at €244.90. Your rule says ‘win the Buy Box with a minimum margin of 15%’. The margin is calculated as a percentage of the selling price excluding VAT, which in this example is 21% (the Spanish rate).
Boardfy works out that at €244.80 you undercut HomeTec and keep a 25.9% margin, so it changes the price instantly through the Amazon API. To keep this example simple, we only subtract the product cost; Boardfy also subtracts the marketplace commission, payment processing costs and any other attributable costs, all excluding tax. If HomeTec dropped to €210 tomorrow, Boardfy would not go below €213.53, your minimum price. This is how Boardfy’s dynamic pricing works on Amazon: more chances to sell without giving away margin.
Robot vacuum X2 on AmazonRule: win the Buy BoxBefore
After
Amazon and your shop
One price change, on Amazon and wherever you need it
Boardfy changes the price instantly through the Amazon API, without waiting for an inventory file to be processed.
If you also want the same change to reach your shop, your ERP or another system, Boardfy sends it there too, at no extra cost. That way the price is the same everywhere.
A price changeTodayLower to sell, raise to earn margin
When to lower and when to raise your price on Amazon
Repricing on Amazon is not just about going lower: it is about winning the Buy Box without losing margin. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| You are missing the Buy Box by a few cents | Lowers your price to just below the Buy Box holder | A small change puts you back in contention for the Buy Box |
| You hold the Buy Box and 2nd place is 6% dearer | Raises the price to just below 2nd place | You keep your price advantage and win back margin |
| You are the only seller of the product | Raises the price according to your rule | With no competition, there is no need to give away margin |
| The Buy Box holder is below your minimum price | Stays at your minimum price | You never go below your minimum margin |
| A seller you have excluded cuts its price | Ignores it | You left it out of the comparison, for example because it doesn’t really compete with you |
FAQ
Amazon repricing: frequently asked questions
Does Boardfy change the price directly on Amazon?
Yes. Boardfy changes the price instantly through the Amazon API, whether you change it manually or with Dynamic Pricing.
Can Boardfy see when Amazon itself sells my product?
Yes. For each product, Boardfy shows whether Amazon itself sells it and which third-party sellers (Amazon Sellers) do, with each one’s price, whether it holds the Buy Box, whether it offers Prime and which country the seller is based in.
Is Boardfy an Amazon repricer?
Yes. Boardfy is an Amazon repricer: it checks the offers for your products every 6 hours and, with the Dynamic Pricing module, changes your price through the Amazon API according to your rules and with a minimum margin. Monitoring starts at €49 a month and Dynamic Pricing is priced separately from €99 a month.
What should I look for in an Amazon repricer?
Rules that protect a minimum margin, the option to exclude sellers, coverage of every marketplace you sell on and price changes made through the Amazon API. Boardfy does all of this across 10 Amazon marketplaces and can also send the change to your shop or ERP at no extra cost.
Does Boardfy guarantee the Buy Box?
No. Amazon awards the Buy Box based on the total price (including delivery), the fulfilment method and each seller’s track record. Boardfy gives you rules to win it on price, which is what you can change every day, without going below your minimum margin.
How often are Amazon prices checked?
Boardfy checks the offers for your products on Amazon every 6 hours.
Which Amazon marketplaces does Boardfy cover?
Amazon in the United Kingdom, Ireland, Spain, Germany, France, Belgium, Italy, the Netherlands, Poland and Sweden.
Can I also update the price in my shop or ERP?
Yes. If you want, Boardfy sends the same change to your shop, your ERP or another system, at no extra cost.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which products lose the Buy Box by a small margin and where you can raise your price.
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Put your Buy Box rules to work without dropping below your margin on Amazon.