Online fashion
Monitor Zalando’s prices
Fashion, footwear and sportswear in Spain and Germany
Boardfy tracks Zalando’s price on the clothing, trainers and accessories you also sell. It shows you how much dearer or cheaper you are than Zalando and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Zalando
Germany
SpainWhy monitor Zalando’s prices
Zalando is one of Europe’s largest online fashion retailers: clothing, footwear, sportswear and accessories. In fashion it is easy to find the same item from the same brand in several shops, and seasonal sales move a lot of prices at once.
Boardfy matches your products with their Zalando listings and checks Zalando’s price every 6 hours in Spain and Germany, with or without delivery costs, as you prefer. Every 30 minutes, Boardfy applies your rules and sends the price changes to your shop or your ERP.
Getting started
Four steps to start monitoring Zalando
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches the clothing and trainers in your catalogue with their Zalando listings, in each country where you monitor it.
Change your prices
Change your prices manually or automatically with Boardfy’s dynamic pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Zalando across your catalogue
What Boardfy shows you about Zalando
Monitoring
The same product on Zalando Spain and Germany
Zalando’s price can vary from one country to another. If you sell in both, Boardfy shows you Zalando’s price in each country for the same product and the difference from yours.
If you have a separate shop for each country, you can set each country’s price separately. It is Boardfy’s competitor monitoring applied to Zalando.
Padded jacket2 countriesPricing intelligence
Your catalogue against Zalando, by price band
Boardfy sorts your catalogue into bands by how far your price is from Zalando’s: from the products where you are more than 10% cheaper to those that are more than 10% dearer. Products Zalando doesn’t sell are shown separately.
So you can see whether your problem is a few items priced well above Zalando or many that are slightly dearer, which call for different rules.
35 %with the best price
- NONot sold by Zalando310
- -3More than 10% cheaper60
- -25–10% cheaper120
- -1Up to 5% cheaper290
- 0Same price210
- 1Up to 5% dearer340
- 25–10% dearer200
- 3More than 10% dearer140
Price history
Zalando’s markdowns, week by week
Boardfy keeps your price history, so you can see when Zalando marks an item down, by how much and where the price settles afterwards. In this example, Zalando cut the jacket from €129.95 to €89.95 and today sells it at €109.95.
The history helps you tell a seasonal sale from a price cut that sticks.
- Your shop
- Zalando
Dynamic pricing
Example: a rule against Zalando
You sell a padded jacket at €119.95 including VAT, it costs you €65 excluding VAT, and Zalando sells it in Spain at €109.95. Your rule says “€1 below Zalando with a minimum margin of 15%”, with the margin calculated on the selling price excluding VAT (21% VAT in Spain).
Boardfy works out that at €108.95 you undercut Zalando and keep a 27.8% margin, so it changes your price. If Zalando dropped to €79.95 in a sale tomorrow, Boardfy would not go below €92.53, your minimum price. This is what Boardfy’s dynamic pricing does.
Padded jacket in SpainRule: below ZalandoBefore
After
Sales and margin in fashion
When to follow Zalando and when not to
In fashion, sales come round every season and not all of them deserve a response. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Zalando marks down an item you sell for more | Lowers your price to just below Zalando, if your margin allows | You undercut Zalando |
| Following the sale would take you below your minimum margin | Stays at your minimum price | You don’t drop below your margin to follow a sale |
| Zalando ends the sale and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| Zalando doesn’t sell the product | Raises the price according to your rule | With no Zalando price to match, you can win back margin |
FAQ
Zalando price monitoring: frequently asked questions
Can Boardfy change my prices directly on Zalando?
It depends on your setup: in the demo we look at how your prices reach Zalando. Boardfy monitors Zalando’s price and changes your prices in your shop or your ERP.
In which countries does Boardfy monitor Zalando?
Spain and Germany.
Can I have a different price in each country?
Yes, if you sell through a separate shop or price list for each country. Boardfy compares each country with Zalando’s price in that country, and your rules change each one separately.
How often are Zalando prices checked?
Boardfy checks Zalando’s prices every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll go through which clothes and trainers Zalando undercuts you on and where you might have room to raise your price.
No credit card · No commitment · Just 30 minutes
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Start monitoring Zalando in Spain and Germany.