Electronics and appliances in Portugal
Monitor Radio Popular’s prices
For shops selling appliances and electronics in Portugal
Boardfy tracks Radio Popular’s price on the appliances and electronics you also sell. It shows you how much dearer or cheaper you are than Radio Popular and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Radio Popular
PortugalWhy monitor Radio Popular’s prices
Radio Popular is a Portuguese electronics and appliances chain with physical stores and an online shop: large appliances, TV, computing and small appliances. If you sell those products to Portuguese shoppers, Radio Popular is one of the retailers they will check your price against.
Boardfy matches your products with their radiopopular.pt listings and checks Radio Popular’s price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Radio Popular: every 30 minutes it applies your rules and sends the price changes to your shop, platform or ERP.
Getting started
Four steps to start monitoring Radio Popular
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each appliance or electronics product in your catalogue with its radiopopular.pt listing.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Radio Popular, product by product
What Boardfy shows you against Radio Popular, and what you control
Monitoring
Your price and Radio Popular’s on every appliance
For each product you both sell, Boardfy shows you Radio Popular’s price, yours and the difference as a percentage.
On large appliances the gap can run to tens of euros, and this view tells you straight away where Radio Popular undercuts you. It is Boardfy’s competitor monitoring applied to Radio Popular.
Your products against Radio PopularPortugalPricing intelligence
Your catalogue against Radio Popular, by price band
Boardfy sorts your catalogue into bands by how far your price is from Radio Popular’s: from the products where you are more than 10% cheaper to those that are more than 10% dearer, plus the ones Radio Popular doesn’t sell.
So you know where you can raise your price and still be cheaper, and where the gap is so wide that shoppers go to Radio Popular.
35 %with the best price
- NONot sold by Radio Popular210
- -3More than 10% cheaper40
- -25–10% cheaper85
- -10–5% cheaper230
- 0Same price110
- 10–5% dearer290
- 25–10% dearer160
- 3More than 10% dearer95
Price history
Radio Popular’s campaigns, week by week
Boardfy stores every check, so you can see when Radio Popular cuts the price of a product, how long the cut lasts and what price it returns to. In the example, Radio Popular cut the fridge freezer from €649.00 to €549.00 for two weeks and today sells it at €599.00.
With that history you can tell a one-off promotion from a new price and decide whether to follow it.
- Your shop
- Radio Popular
Dynamic pricing
A rule against Radio Popular, from start to finish
You sell a fridge freezer at €649.00 including VAT, it costs you €430 excluding VAT, and Radio Popular sells it at €599.00. Your rule says “€1 below Radio Popular with a minimum margin of 10%”, with the margin calculated on the selling price excluding VAT (23% in mainland Portugal).
Boardfy works out that at €598.00 you undercut Radio Popular and keep an 11.6% margin, so it changes the price in your shop or your ERP. If Radio Popular dropped to €549 tomorrow, Boardfy would not go below €587.67, your minimum price. This is how Boardfy’s dynamic pricing works against Radio Popular.
1.90 m fridge freezerRule: below Radio PopularBefore
After
Protect your margin on appliances
When to follow Radio Popular and when not to
On appliances, a competitor’s price cut can cost you tens of euros of margin per unit. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Radio Popular cuts the price of a product you sell for more | Lowers your price to just below Radio Popular, if your margin allows | You respond only where it pays |
| Following the price cut would take you below your minimum margin | Stays at your minimum price | You don’t drop below your minimum margin to follow a campaign |
| Radio Popular ends the campaign and raises its price | Raises your price again to what your rule sets | You win back the margin you had given up |
| You are more than 10% below Radio Popular | Raises the price according to your rule | You stay cheaper and earn more margin |
| Radio Popular doesn’t sell the product | Raises the price according to your rule | With no Radio Popular price to match, there is no need to give away margin |
FAQ
Radio Popular price monitoring: frequently asked questions
Does Boardfy change prices on Radio Popular?
No. Boardfy reads Radio Popular’s price on radiopopular.pt and changes yours in your shop, platform or ERP.
Does Boardfy read prices in Radio Popular’s physical stores?
No. Boardfy reads the prices in the online shop, radiopopular.pt.
How often are Radio Popular prices checked?
Boardfy checks prices on radiopopular.pt every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which appliances Radio Popular beats you on and where you are giving up margin for no reason.
No credit card · No commitment · Just 30 minutes
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Start monitoring Radio Popular and sell in Portugal with your margin under control.