Learn everything you need to improve your ecommerce sales
A Guide to Using Yoast SEO in WooCommerce
SEO (Search Engine Optimization) is a fundamental part of improving the visibility of a website in search engines. In the case of an eCommerce site based on WooCommerce, optimising SEO becomes even more crucial to attract organic traffic and increase sales. A popular...
The Ultimate Guide to Technical SEO for eCommerces
Are you ready for a journey through SEO? Instead of a mountain excursion or a jungle adventure, we'll dive deep into the exciting and sometimes mysterious world of technical SEO and how you can apply it to your eCommerce. Buckle up, because there are twists ahead! In...
SEO for small businesses – how do you do it?
Have you ever heard the term SEO and wondered what it is and why it is so important? Well, you're in the right place for answers. If you have a small business or SME, this article is for you: we're going to cover the key points to ensure the SEO actions you take have...
How to Use PPC Intelligence to Outperform Your Competition
Online advertising has rapidly evolved over the years, and one strategy that has gained popularity and become indispensable in the world of digital marketing is PPC Intelligence (Pay Per Click). In this article, we will explain what PPC intelligence is, why it is...
How to make a SWOT analysis in the retail sector
Hello! Have you ever wondered how leading companies in the retail sector reach the top and maintain their position in such a competitive market? How do they identify opportunities and threats in the constantly changing business landscape? The answer is simple, and...
What does a copywriter do? The Intricacies of Copywriting and SEO
In today's digital landscape, the world of marketing has undergone a significant transformation. Businesses strive to establish a strong online presence, reaching their target audience through various digital channels. In this pursuit, two important aspects come into...
A Guide to Amazon’s Pricing Strategy
In the competitive world of e-commerce, having an effective pricing strategy is crucial to achieving success on Amazon. With millions of products available and a wide consumer base, it is essential to understand how pricing strategy can influence online sales. In this...
Business Intelligence: SEM Intelligence – ¿What is it?
Have you ever heard of business intelligence? If not, you're in the right place! We're here to shed light on this intriguing world. What is Business Intelligence? First and foremost, let's ask ourselves: What is business intelligence? Well, to put it simply, business...
Amazon One Stop Shop (OSS): What is it and how does it affect your e-commerce?
In this article we will discuss how the OSS (One Stop Shop) reform affects you if you sell products through Amazon. Since this reform promoted by the European tax authorities came into force in 2021, the way sellers deal with their distance sales in the EU has...