In this article we will discuss how the OSS (One Stop Shop) reform affects you if you sell products through Amazon. Since this reform promoted by...
Your ecommerce may be losing money and you don’t know it: profit margin calculation
Revenue minus costs equals profit. The formula is simple, isn't it? It's almost impossible to get it wrong, there can be no room for error....
Competitive prices to outperform your rivals
Today, companies operate in a very competitive market. Especially among retailers, as there is considerable direct competition, they are often...
What is pricing?
Pricing is a fundamental part of any business model and should be included in the marketing plan. It is an essential factor for companies to be...
Rivalry between competitors
Rivalry between competitors is increasing day by day, especially in the digital environment. One of the keys to this rivalry lies in the ease with...
10 tips to get your ecommerce ready for Father’s Day
Father's Day is approaching and with it an avalanche of shopping that takes place in just 7 days. March 19th was not going to be an exception...
How to sell on Google Shopping and get the most out of your campaigns
For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce...
Market penetration: the art of “stealing” customers from your competitors
Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by...
Price discrimination
Can you imagine being able to enter your customers' brains and know how much they are willing to pay for your product? Although not literally, there...
How to price a product (includes formula and example)
If you have a business, whether it is an online store where you sell items, or a company that offers services, you need to know how to calculate the...