SEO on Amazon: everything you need to know

SEO on Amazon: everything you need to know

Search Engine Optimisation. Never has a word been so often repeated by digital marketing experts to the point of becoming a mantra. In case you are not familiar with the term, by SEO we mean all those techniques and strategies that aim to make a service or product...
5 tips to make your logistics foolproof

5 tips to make your logistics foolproof

You’ve probably heard the Greek myth of Achilles: at birth, his mother made him immortal by immersing him in the River Styx while holding him by his right heel, leaving that area vulnerable. Despite surviving numerous battles thanks to his immortality, he was...
Ecommerce: Who is your competition?

Ecommerce: Who is your competition?

Sometimes a simple question like this can have a more complex background than it may seem at first glance. If we ask a big brand, such as Cocacola, it will probably tell us that its main competitor is Pepsi. If we talk to Sportzone, they will no doubt say Decathlon....
6 reasons why your E-commerce needs a blog

6 reasons why your E-commerce needs a blog

When it comes to marketing, one of the main objectives is to get the message you want to communicate across in the best possible way. There are different channels to achieve this goal of disseminating content marketing correctly, but none works as well as a blog: it...