Online hypermarket
Monitor Alcampo’s prices
Alcampo’s price on every product you both sell, every 6 hours
Boardfy tracks the price Alcampo charges on alcampo.es for the products you also sell, shows you how far you are from it and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Alcampo
SpainHow Boardfy reads prices on alcampo.es
Alcampo, the Auchan group’s brand in Spain, sells far more than groceries on alcampo.es: it also sells household appliances, computing and homeware. If you sell the same products, Alcampo is a direct competitor, and its price can change from one day to the next.
Boardfy matches your products with their alcampo.es listings and checks Alcampo’s price every 6 hours, with or without delivery costs, as you prefer. Boardfy does not change prices on Alcampo: every 30 minutes it applies your rules and sends the price changes to your shop, your platform or your ERP.
Getting started
Four steps to start monitoring Alcampo
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each product in your catalogue with its alcampo.es listing.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Alcampo, product by product
What Boardfy shows you against Alcampo, and what you control
Monitoring
Your products against Alcampo, from furthest to closest
For each product you both sell, Boardfy shows you Alcampo’s price, yours and the difference as a percentage.
So you can start with the products where you are furthest from Alcampo and see where you beat it. It is Boardfy’s competitor monitoring applied to Alcampo.
Your products against AlcampoTodayPricing intelligence
Where Alcampo beats you and which products it doesn’t sell
Boardfy groups your catalogue by your price against Alcampo: the products where you are cheaper, those where your price is the same, those where you are up to 5% dearer and those where you are further off.
It also shows you the products Alcampo doesn’t sell. On those you are not up against Alcampo, and cutting the price out of habit only costs you margin.
Your catalogue against Alcampo1,300 productsPrice history
When Alcampo cuts its prices
Boardfy stores every check, so you can see how Alcampo’s price has changed over the last few weeks: when it drops, how long the cut lasts and what price it returns to. In the example, Alcampo cut the food processor from €259 to €229 for two weeks and then went back to €259. Today it sells it at €249.
With that history you can decide whether it pays to follow an Alcampo price cut or to wait for it to return to its usual price.
- Your shop
- Alcampo
Dynamic pricing
A rule against Alcampo, from start to finish
You sell a bean-to-cup coffee machine at €399.90 including VAT, it costs you €280 excluding VAT, and Alcampo sells it at €389.00. Your rule says “€0.10 below Alcampo with a minimum margin of 12%”, with the margin calculated on the selling price excluding VAT (21% in Spain).
Boardfy works out that at €388.90 you undercut Alcampo and keep a 12.9% margin, so it changes the price in your shop. If Alcampo dropped to €379 tomorrow, Boardfy would not go below €385.00, your minimum price. This is how Boardfy’s dynamic pricing works against Alcampo.
Bean-to-cup coffee machine C5Rule: below AlcampoBefore
After
Follow Alcampo without giving away margin
When to follow Alcampo and when not to
Alcampo cutting a price does not mean you have to cut yours. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Alcampo cuts the price of a product you sell for more | Lowers your price to just below Alcampo, if your margin allows | You follow Alcampo only where it pays |
| Alcampo goes below your minimum price | Stays at your minimum price | You never go below your minimum margin |
| Alcampo returns to its price after a cut | Raises your price again to what your rule sets | You win back the margin you had given up |
| Alcampo is 8% dearer than you | Raises the price to just below Alcampo | You stay cheaper and earn more margin |
| Alcampo doesn’t sell the product | Raises the price according to your rule | With no Alcampo to compete with, there is no need to give away margin |
FAQ
Alcampo price monitoring: frequently asked questions
Does Boardfy change prices on Alcampo?
No. Boardfy reads Alcampo’s price on alcampo.es and changes yours in your shop, your platform or your ERP.
Does Boardfy monitor prices in Alcampo’s physical stores?
No. Boardfy reads prices from Alcampo’s online shop, alcampo.es.
How often are Alcampo prices checked?
Boardfy checks prices on alcampo.es every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes to your shop or your ERP.
What happens to the products Alcampo doesn’t sell?
Boardfy shows them to you separately. On those you are not up against Alcampo, and your rule decides which price to apply.
Which platforms does it work with?
Shopify, PrestaShop, WooCommerce, Magento and other platforms, as well as your ERP.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you where Alcampo beats you and which products you can raise the price on.
No credit card · No commitment · Just 30 minutes
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