Video games and tech
Monitor Game’s prices
Consoles, video games and accessories, product by product
Boardfy tracks the price of Game, a specialist video game retailer in Spain, on the video games, consoles and accessories you also sell. It shows you how much dearer or cheaper you are than Game and changes your price in your shop or your ERP according to your rules, without dropping below your minimum margin.
Boardfy · this product against Game
SpainWhy monitor Game’s prices
Game is a specialist video game retailer in Spain, with physical shops and online sales: consoles, video games, accessories and pre-owned products. In this sector prices move a lot around every launch and every promotion, and shoppers compare before pre-ordering a game or buying a controller or a console.
Boardfy matches your products with their game.es listings and checks its price every 6 hours, with or without delivery costs, as you prefer. Boardfy only reads Game's price: every 30 minutes it applies your rules and sends the price changes to your shop, platform or ERP.
Getting started
Four steps to start monitoring Game
Connect your shop
Connect your platform (Shopify, PrestaShop, WooCommerce, Magento…) or your ERP.
We match your products
Our proprietary algorithm matches each video game, console or accessory in your catalogue with its game.es listing.
Change your prices
Change your prices manually or automatically with Dynamic Pricing.
Your price changes in your shop
Boardfy sends the new price to your shop or your ERP every 30 minutes.
Game, product by product
What Boardfy shows you against Game, and what you control
Monitoring
Your price and Game’s on every video game and accessory
For each product Game also sells, Boardfy shows you Game’s price, yours and the percentage difference.
So you can see at a glance which titles and accessories Game undercuts you on and where you are the cheapest. It is Boardfy’s competitor monitoring applied to Game.
Your products against GameTodayPricing intelligence
Your catalogue against Game, band by band
Boardfy splits your catalogue into bands by your gap with Game, from the products where you are more than 10% cheaper to those where you are more than 10% above. The products Game doesn’t sell are shown separately.
With that view you know where to raise your price and still be cheaper, and where shoppers go to Game instead.
36 %with the best price
- NONot sold by Game190
- -3More than 10% cheaper40
- -25–10% cheaper75
- -10–5% cheaper210
- 0Same price160
- 10–5% dearer230
- 25–10% dearer120
- 3More than 10% dearer75
Price history
How Game moves its prices after a launch
Boardfy stores every check, so you can see how Game’s price changes from the launch of a video game or an accessory. In the example, Game launched the controller at €74.99, cut it to €59.99 during a promotion and today sells it at €64.99.
With that history you can tell a one-off promotion from a permanent price cut and decide whether to follow it.
- Your shop
- Game
Dynamic pricing
A rule against Game, from start to finish
You sell a wireless controller at €69.99 including VAT, it costs you €45 excluding VAT, and Game sells it at €64.99. Your rule says “1 cent below Game with a minimum margin of 10%”, with the margin calculated on the selling price excluding VAT (21% in Spain).
Boardfy works out that at €64.98 you undercut Game and keep a 16.2% margin, so it changes the price in your shop or your ERP. If Game dropped to €59.99 tomorrow, Boardfy would not go below €60.50, your minimum price. This is how Boardfy’s dynamic pricing works against Game.
Wireless controllerRule: below GameBefore
After
Launches, promotions and margin
When to follow Game and when not to
In video games, prices usually fall after launch and go up and down with every promotion. These are the most common situations and what Boardfy does in each one according to your rules.
| Situation | What Boardfy does | Why |
|---|---|---|
| Game cuts the price of an accessory you sell for more | Lowers your price to just below Game, if your margin allows | You respond only where it pays |
| Game’s promotion would take you below your minimum margin | Stays at your minimum price | You don’t give up your margin to follow a promotion |
| Game raises its price again when the promotion ends | Raises your price again to what your rule sets | You win back the margin you had given up |
| You are more than 10% below Game | Raises the price according to your rule | You stay cheaper and earn more margin |
| Game doesn’t sell the product | Raises the price according to your rule | With no Game price to match, there is no need to cut your price |
FAQ
Game price monitoring: frequently asked questions
Does Boardfy change prices on Game?
No. Boardfy reads Game’s price on game.es and changes yours in your shop, platform or ERP.
Does Boardfy read prices from Game’s physical shops?
No. Boardfy reads the prices in the online shop, game.es.
How often are Game prices checked?
Boardfy checks game.es prices every 6 hours and, every 30 minutes, applies your rules and sends any pending price changes.
Free review of your products
Book your free analysis
In 30 minutes we’ll show you which video games and accessories Game beats you on and where you can raise your price.
No credit card · No commitment · Just 30 minutes
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