Learn everything you need to improve your ecommerce sales
How to make a SWOT analysis in the retail sector
Hello! Have you ever wondered how leading companies in the retail sector reach the top and maintain their position in such a competitive market? How do they identify opportunities and threats in the constantly changing business landscape? The answer is simple, and...
What does a copywriter do? The Intricacies of Copywriting and SEO
In today's digital landscape, the world of marketing has undergone a significant transformation. Businesses strive to establish a strong online presence, reaching their target audience through various digital channels. In this pursuit, two important aspects come into...
A Guide to Amazon’s Pricing Strategy
In the competitive world of e-commerce, having an effective pricing strategy is crucial to achieving success on Amazon. With millions of products available and a wide consumer base, it is essential to understand how pricing strategy can influence online sales. In this...
Business Intelligence: SEM Intelligence – ¿What is it?
Have you ever heard of business intelligence? If not, you're in the right place! We're here to shed light on this intriguing world. What is Business Intelligence? First and foremost, let's ask ourselves: What is business intelligence? Well, to put it simply, business...
Amazon One Stop Shop (OSS): What is it and how does it affect your e-commerce?
In this article we will discuss how the OSS (One Stop Shop) reform affects you if you sell products through Amazon. Since this reform promoted by the European tax authorities came into force in 2021, the way sellers deal with their distance sales in the EU has...
Your ecommerce may be losing money and you don’t know it: profit margin calculation
Revenue minus costs equals profit. The formula is simple, isn't it? It's almost impossible to get it wrong, there can be no room for error. But don't you know that around 30% of ecommerce companies miscalculate the profit margin of their products? What if I told you...
Competitive prices to outperform your rivals
Today, companies operate in a very competitive market. Especially among retailers, as there is considerable direct competition, they are often tempted to lower prices. This is due to the fear of losing potential customers if they find, for example, the same product at...
What is pricing?
Pricing is a fundamental part of any business model and should be included in the marketing plan. It is an essential factor for companies to be competitive. It consists of determining the cost of an item or service to achieve the desired level of profitability. There...
Rivalry between competitors
Rivalry between competitors is increasing day by day, especially in the digital environment. One of the keys to this rivalry lies in the ease with which consumers can now compare product prices. Price is not everything, of course, but it is still a determining factor...