When it comes to marketing, one of the main objectives is to get the message you want to communicate across in the best possible way.
There are different channels to achieve this goal of disseminating content marketing correctly, but none works as well as a blog: it is the most effective way to make your content marketing efficient.
For you to see it more clearly, we are going to give you 6 reasons why you should consider having a blog for your ecommerce and take advantage of all its benefits…
Improve your SEO exponentially
Today’s search engines have two basic functions: crawling content and indexing it. When a user searches through the different search engines, they receive links to the most relevant content in relation to their search. Therefore, if you create posts with high value content, in the right format and well organised, it is more than likely that you will get the first positions for those keywords that are related to your products or services.
In addition, if you have it linked to your e-commerce, the chances of increasing sales multiply.
An interesting fact: publishing more than 16 times a month generates almost 3 times more traffic to your shop compared to another one without a blog.
Establish a point of communication with your customers
When you create a blog you make sure that you get your message across to your audience. That’s why you need to make sure you present interesting content that will keep potential customers in your orbit.
Also, one of the advantages of creating content related to your product is that it shows your customers that you are an expert in your sector, which puts you in a leading position.
On the other hand, including an occasional post on a more relaxed topic or using a semi-formal tone shows you to be more approachable and positively reinforces your brand image.
Generate conversation and improve conversion.
Within the e-commerce industry, staying connected with your target audience is vital. Because of this, the effectiveness of your marketing depends on the engagement of your audience with the information you offer through different channels.
To encourage this engagement, it is highly recommended that you make it easy for visitors to make comments and establish a conversation.
From these conversations you can extract very interesting feedback about how your potential customers see your product, offer new ideas or ask open questions that allow you to have a quick overview of a question posed.
Another advantage is that by resolving customer queries and providing links to your shop’s products, conversion rates are likely to be improved.
It is a loyalty tool
Turning your blog into a two-way communication channel helps consumers feel valued and satisfied: listen to their ideas, analyse their questions and respond as quickly as possible.
With these three steps you will not only create a loyal audience, but you will also help your customer make better buying decisions and extend the customer relationship beyond the end of the transaction.
Increase the reach of your content marketing
When you create quality content the most important thing is to make sure it reaches as far as possible. You should make it easy for your visitors to share it on social networks, blogging platforms or even communication applications like whatsapp.
By combining interesting content with the right channels of expansion we can even make our posts go viral across the web.
We must not forget that one of the advantages of blog content is that it remains for years generating traffic and if properly updated, it can reach peaks of visits and reach over time.
Helps improve sales
When you create a blog, it should have a clear objective and should be carried out as strategically as possible.
You have to make sure that the content you publish is directed more towards the interests of your potential client than towards your own. That is to say, it should never seem that you are only promoting your product or forcing a sale, but at the same time you should indirectly reinforce the importance of the service you offer for their satisfaction.
If a customer perceives that the content you are offering helps them to resolve a doubt and make the right purchase decision, it is very likely that they will make the purchase in your shop.
As you can see, the blog is the best self-promotion tool that exists, always focused from the point of view that interests our clients.
It is a unique opportunity to control a means of dissemination that is our own and that, by applying the right strategy, allows us to make ourselves known and gather information from our market at a reduced cost.
Therefore, I encourage you to develop your own blog for your e-commerce and enjoy all the advantages for both you and your customers.
