Learn everything you need to improve your ecommerce sales

Revenue minus costs equals profit. The formula is simple, isn't it? It's almost impossible to get it wrong, there can be no room for error. Calculating the profit margin of your products may seem simple at first glance, but the reality is that this task is crucial and...

Today, companies operate in a very competitive market. Especially among retailers, as there is considerable direct competition, they are often tempted to lower prices. This is due to the fear of losing potential customers if they find, for example, the same product at...

Rivalry between competitors is increasing day by day, especially in the digital environment. One of the keys to this rivalry lies in the ease with which consumers can now compare product prices. Price is not everything, of course, but it is still a determining factor...

For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce needed for both consumers and retailers. A large number of companies and entrepreneurs were forced to create online...

Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by offering them additional advantages or aggressive pricing. Therefore, if your goal is to increase visibility and sell...