Learn everything you need to improve your ecommerce sales
10 tips to get your ecommerce ready for Father’s Day
Father's Day is approaching and with it an avalanche of shopping that takes place in just 7 days. March 19th was not going to be an exception and, as usual on this kind of dates, we left our shopping to the last minute. We are talking about a 75% increase in...
How to sell on Google Shopping and get the most out of your campaigns
For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce needed for both consumers and retailers. A large number of companies and entrepreneurs were forced to create online...
Market penetration: the art of “stealing” customers from your competitors
Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by offering them additional advantages or aggressive pricing. Therefore, if your goal is to increase visibility and sell...
Price discrimination
Can you imagine being able to enter your customers' brains and know how much they are willing to pay for your product? Although not literally, there are pricing strategies that are based on this idea, such as the price discrimination technique. The main concept is to...
How to price a product (includes formula and example)
If you have a business, whether it is an online store where you sell items, or a company that offers services, you need to know how to calculate the cost of a product or how to calculate the price of a service, respectively. Calculating the right selling price for...
What is ROAS and how is it calculated for advertising campaigns?
Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing (publications on social media, driving traffic to your website, using email marketing, etc.), but it is undeniable that advertising...
What is CPA (Cost Per Acquisition)?
In the world of online marketing it is very easy to go crazy with so many metrics, indices and acronyms. Today at Boardfy we are going to try to explain in a simple way what CPA is, when it is convenient to use it and how it is calculated. To begin with, what is the...
What is a premium pricing strategy and when to apply it?
Whether they recognise it or not, the truth is that most people like to feel special. There are many ways to meet this need, but one of them is by owning a unique, exclusive product that is not accessible to everyone. And that is what brands that are committed to...
Selling on Amazon FBA: what is it and how does it work?
When it comes to selling online, we all inevitably think of the e-commerce giant. Amazon marketplace is by far the most popular option for many reasons. The main one is the increase in sales volume that can bring eCommerce companies to reach millions of potential...