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Search Engine Optimisation. Never has a word been so often repeated by digital marketing experts to the point of becoming a mantra. In case you are not familiar with the term, by SEO we mean all those techniques and strategies that aim to make a service or product...

You've probably heard the Greek myth of Achilles: at birth, his mother made him immortal by immersing him in the River Styx while holding him by his right heel, leaving that area vulnerable. Despite surviving numerous battles thanks to his immortality, he was finally...

Sometimes a simple question like this can have a more complex background than it may seem at first glance. If we ask a big brand, such as Cocacola, it will probably tell us that its main competitor is Pepsi. If we talk to Sportzone, they will no doubt say Decathlon....

When it comes to marketing, one of the main objectives is to get the message you want to communicate across in the best possible way. There are different channels to achieve this goal of disseminating content marketing correctly, but none works as well as a blog: it...

We couldn't miss our appointment at the Mobile World Congress to see first-hand what's the latest in the Android-oriented mobile world. Fears that this 2017 edition was going to be less interesting than in previous years had been rife in the days leading up to it, but...

Online shops are our virtual business premises and, as in the offline world, you must choose the one that best suits the characteristics of your business. We must be clear about the ideal size for our shop and the amount of resources we are going to allocate for the...

Sometimes it happens without planning it. One day, when you least expect it, you get home and are given the good news. Other times, it has been a long-considered decision and is eagerly awaited. No matter which case we are talking about, it is always a moment of...