Automatic Pricing · Ecommerce
Price discrimination
Price discrimination explained: Pigou's three degrees with e-commerce examples and the legal limits in the EU, such as disclosing personalised prices.
Boardfy Academy · Pricing experts
Pricing and strategies to sell more in your e-commerce store
Practical guides on pricing, campaigns, conversion, SEO, marketplaces such as Amazon and logistics to grow your online shop, with step-by-step examples and calculations.
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69 articles
Ecommerce
How to price a product (includes formula and example)
How to price a product: the pricing formula (cost plus profit), a worked example with VAT, fees and shipping, and the most…
Pricing Strategies
What is ROAS and how is it calculated for advertising campaigns?
Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing…
Ecommerce · Marketing
What is CPA (Cost Per Acquisition)?
What CPA (cost per acquisition) is, the formula to calculate it, how to set a target CPA from your margin and how…
Ecommerce · Pricing Strategies
What is a premium pricing strategy and when should you apply it?
A premium pricing strategy sets prices above similar products to signal quality: when to apply it, how to set the price and…
Amazon
Selling on Amazon FBA: what is it and how does it work?
What Amazon FBA is, how it works, what fees it charges, how it differs from FBM and what Amazon requires to sell…
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