Learn everything you need to improve your ecommerce sales
Mobile World Congress with Boardfy
We couldn't miss our appointment at the Mobile World Congress to see first-hand what's the latest in the Android-oriented mobile world. Fears that this 2017 edition was going to be less interesting than in previous years had been rife in the days leading up to it, but...
Ecommerce platforms: which one to choose?
Online shops are our virtual business premises and, as in the offline world, you must choose the one that best suits the characteristics of your business. We must be clear about the ideal size for our shop and the amount of resources we are going to allocate for the...
Google Shopping France and Fnac Portugal
Sometimes it happens without planning it. One day, when you least expect it, you get home and are given the good news. Other times, it has been a long-considered decision and is eagerly awaited. No matter which case we are talking about, it is always a moment of...
Amazon’s new strategy: Temporarily out of stock
I admit it, at Boardfy we won’t stay still for a second. We are always thinking about how to give a twist to this pricing thing and get the maximum possible profitability out of your sales. Every now and then, we spend a few days getting to grips with our platform and...
Automatic pricing: a real need
Automats. Whenever we hear this word, it always sounds like science fiction, like a Steven Spielberg film, like a distant future 30 years from now... But then, day after day, we hear news that Tesla this year is going to reach SAE 4 autonomy level (without driver...
Do you know the difference between Amazon Seller and Amazon Vendor? Find out which one suits you best!
Are you considering setting up a seller account on Amazon? Are you planning to join one of the world's largest marketplaces to increase the daily sales volume of your own e-commerce? Are you a manufacturer or distributor and wondering what the procurement process will...
Main metrics you need to know if you have an ecommerce business and how to calculate them
Ecommerce metrics or Key Performance Indicators (KPIs) are performance indicators that can be measured and verified on a regular basis in order to understand the effectiveness of a digital marketing strategy. In other words, metrics for online shops are tools that...
Repricing, what it is and how it works
The e-Commerce industry is currently involved in a highly competitive environment. In large marketplaces such as Amazon or Google Shopping, among others, they need to become the best competitor to stand out from the rest. This makes the use of repricing tools, which...
Price analysis: what it is, techniques, and a step-by-step guide
Price analysis is a key task to undertake before defining a marketing strategy and positioning your business. Above all, it ensures the profitability of your products. For instance, having a clear idea of the minimum viable price of your products and services is vital...