Pricing Strategies
Competitive prices to outperform your rivals
What competitive pricing is and how to price below, level with or above the market without losing margin, with a worked example…
Boardfy Academy · Pricing experts
Pricing and strategies to sell more in your e-commerce store
Practical guides on pricing, campaigns, conversion, SEO, marketplaces such as Amazon and logistics to grow your online shop, with step-by-step examples and calculations.
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69 articles
Automatic Pricing · Ecommerce
What is pricing?
What pricing is, which factors shape a price and which strategies exist (psychological, premium, skimming, penetration), with a worked margin example.
Pricing Strategies
Rivalry between competitors
Competitive rivalry explained: what rivalry between competitors is, how Porter's five forces measure it and how to stand out in ecommerce, with…
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10 tips to get your ecommerce ready for Father’s Day
Father’s Day is approaching and with it an avalanche of shopping that takes place in just 7 days. March 19th was…
Pricing Strategies
How to sell on Google Shopping and get the most out of your campaigns
For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce…
Pricing Strategies
Market penetration: the art of ‘stealing’ customers from your competitors
What market penetration is, how to calculate the penetration rate with a formula and example, how it differs from market share and…
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