Learn everything you need to improve your ecommerce sales
Automatic pricing: a real need
Automats. Whenever we hear this word, it always sounds like science fiction, like a Steven Spielberg film, like a distant future 30 years from now... But then, day after day, we hear news that Tesla this year is going to reach SAE 4 autonomy level (without driver...
Do you know the difference between Amazon Seller and Amazon Vendor? Find out which one suits you best!
Are you considering setting up a seller account on Amazon? Are you planning to join one of the world's largest marketplaces to increase the daily sales volume of your own e-commerce? Are you a manufacturer or distributor and wondering what the procurement process will...
Main metrics you need to know if you have an ecommerce business and how to calculate them
Ecommerce metrics or Key Performance Indicators (KPIs) are performance indicators that can be measured and verified on a regular basis in order to understand the effectiveness of a digital marketing strategy. In other words, metrics for online shops are tools that...
Repricing, what it is and how it works
The e-Commerce industry is currently involved in a highly competitive environment. In large marketplaces such as Amazon or Google Shopping, among others, they need to become the best competitor to stand out from the rest. This makes the use of repricing tools, which...
Price analysis: what it is, techniques, and a step-by-step guide
Price analysis is a key task to undertake before defining a marketing strategy and positioning your business. Above all, it ensures the profitability of your products. For instance, having a clear idea of the minimum viable price of your products and services is vital...
How to calculate your e-commerce safety stock
Managing an e-commerce is a complex task, where multiple variables must be taken into account to achieve business success. No doubt one of the main ones is the calculation of the safety stock, and its management, to avoid situations of stock rupture. At Boardfy...
Difference between net price and gross price
Having clear the difference between the net price and the gross price is vital for any business owner. Usually, your customers are only interested in knowing the net amount, but what really matters to you is the invoice gross price, since this is the money you...
What is the EAN of a product and why is it important for your e-commerce?
EAN stands for "European Article Number", but when talking about EAN codes in general, it usually refers to the EAN-13 code. A 13-digit number that serves to identify each product individually and unambiguously in all countries of the world. EAN barcodes are...
Google Shopping: 4 tips to monitor the competition and increase sales
Google Shopping, with Amazon's permission, may be one of the main traffic concentrators when it comes to online shopping. For consumers, the advantage is very obvious: with a simple Google search for the article they are interested in, the platform shows them all...