Learn everything you need to improve your ecommerce sales
Main metrics you need to know if you have an ecommerce business and how to calculate them
Ecommerce metrics or Key Performance Indicators (KPIs) are performance indicators that can be measured and verified on a regular basis in order to understand the effectiveness of a digital marketing strategy. In other words, metrics for online shops are tools that...
Repricing, what it is and how it works
The e-Commerce industry is currently involved in a highly competitive environment. In large marketplaces such as Amazon or Google Shopping, among others, they need to become the best competitor to stand out from the rest. This makes the use of repricing tools, which...
Price analysis: what it is, techniques, and a step-by-step guide
Price analysis is a key task to undertake before defining a marketing strategy and positioning your business. Above all, it ensures the profitability of your products. For instance, having a clear idea of the minimum viable price of your products and services is vital...
How to calculate your e-commerce safety stock
Managing an e-commerce is a complex task, where multiple variables must be taken into account to achieve business success. No doubt one of the main ones is the calculation of the safety stock, and its management, to avoid situations of stock rupture. At Boardfy...
Difference between net price and gross price
Having clear the difference between the net price and the gross price is vital for any business owner. Usually, your customers are only interested in knowing the net amount, but what really matters to you is the invoice gross price, since this is the money you...
What is the EAN of a product and why is it important for your e-commerce?
EAN stands for "European Article Number", but when talking about EAN codes in general, it usually refers to the EAN-13 code. A 13-digit number that serves to identify each product individually and unambiguously in all countries of the world. EAN barcodes are...
Google Shopping: 4 tips to monitor the competition and increase sales
Google Shopping, with Amazon's permission, may be one of the main traffic concentrators when it comes to online shopping. For consumers, the advantage is very obvious: with a simple Google search for the article they are interested in, the platform shows them all...
Amazon the definitive guide to pricing
Amazon has become the benchmark for marketplaces, the retail giant and the first place where online consumers go to look for their products. The fact that it is one of the most visited marketplaces has to do with the trust it offers: any seller on Amazon is strictly...
Amazon automate pricing vs Boardfy: analysis of dynamic pricing tools
Amazon's automatic repricing tool has been operational in the Seller dashboard for many months as an option to help manage your users' prices and in theory make their lives easier. This tool allows users to automatically update their prices based on the behaviour of...