Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing (publications...
What is CPA (Cost Per Acquisition)?
In the world of online marketing it is very easy to go crazy with so many metrics, indices and acronyms. Today at Boardfy we are going to try to...
What is a premium pricing strategy and when to apply it?
Whether they recognise it or not, the truth is that most people like to feel special. There are many ways to meet this need, but one of them is by...
Selling on Amazon FBA: what is it and how does it work?
When it comes to selling online, we all inevitably think of the e-commerce giant. Amazon marketplace is by far the most popular option for many...
Product Building, what it is and how it will help you sell more products on your e-commerce site
Product bundling consists of combining several products in a single purchase order with the main objective of increasing the average customer's...
Do you want to optimise your Google Shopping campaigns? Come in and find out how much money you can save thanks to Boardfy!
If you have n ecommerce and you spend a good part of your budget on advertising campaigns, you are probably investing in Google Shopping. This...
What is BNPL? Buy Now, Pay Later, the new payment trend
Have you heard of this new payment system? Do you know what it consists of? BNPL stands for Buy Now Pay Later. As you can see, it's nothing...
SEO on Amazon: everything you need to know
Search Engine Optimisation. Never has a word been so often repeated by digital marketing experts to the point of becoming a mantra. In case you are...
5 tips to make your logistics foolproof
You've probably heard the Greek myth of Achilles: at birth, his mother made him immortal by immersing him in the River Styx while holding him by his...
Top 6 most common pricing mistakes on Amazon
As an Amazon seller, managing the prices of your products has to become an essential part of your day-to-day life on the Amazon marketplace. Sellers...