For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce...
Market penetration: the art of “stealing” customers from your competitors
Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by...
Price discrimination
Can you imagine being able to enter your customers' brains and know how much they are willing to pay for your product? Although not literally, there...
How to price a product (includes formula and example)
If you have a business, whether it is an online store where you sell items, or a company that offers services, you need to know how to calculate the...
What is ROAS and how is it calculated for advertising campaigns?
Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing (publications...
What is CPA (Cost Per Acquisition)?
In the world of online marketing it is very easy to go crazy with so many metrics, indices and acronyms. Today at Boardfy we are going to try to...
What is a premium pricing strategy and when to apply it?
Whether they recognise it or not, the truth is that most people like to feel special. There are many ways to meet this need, but one of them is by...
Selling on Amazon FBA: what is it and how does it work?
When it comes to selling online, we all inevitably think of the e-commerce giant. Amazon marketplace is by far the most popular option for many...
Product Building, what it is and how it will help you sell more products on your e-commerce site
Product bundling consists of combining several products in a single purchase order with the main objective of increasing the average customer's...
Do you want to optimise your Google Shopping campaigns? Come in and find out how much money you can save thanks to Boardfy!
If you have n ecommerce and you spend a good part of your budget on advertising campaigns, you are probably investing in Google Shopping. This...