Rivalry between competitors is increasing day by day, especially in the digital environment. One of the keys to this rivalry lies in the ease with...
10 tips to get your ecommerce ready for Father’s Day
Father's Day is approaching and with it an avalanche of shopping that takes place in just 7 days. March 19th was not going to be an exception...
How to sell on Google Shopping and get the most out of your campaigns
For years now, the number of online purchases has been growing steadily. However, the pandemic was undoubtedly the definitive boost that e-commerce...
Market penetration: the art of “stealing” customers from your competitors
Market penetration is a strategy used by companies to expand market share, or in other words, to "steal" customers from their direct competitors by...
Price discrimination
Can you imagine being able to enter your customers' brains and know how much they are willing to pay for your product? Although not literally, there...
How to price a product (includes formula and example)
If you have a business, whether it is an online store where you sell items, or a company that offers services, you need to know how to calculate the...
What is ROAS and how is it calculated for advertising campaigns?
Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing (publications...
What is CPA (Cost Per Acquisition)?
In the world of online marketing it is very easy to go crazy with so many metrics, indices and acronyms. Today at Boardfy we are going to try to...
What is a premium pricing strategy and when to apply it?
Whether they recognise it or not, the truth is that most people like to feel special. There are many ways to meet this need, but one of them is by...
Selling on Amazon FBA: what is it and how does it work?
When it comes to selling online, we all inevitably think of the e-commerce giant. Amazon marketplace is by far the most popular option for many...