Learn everything you need to improve your ecommerce sales
What is ROAS and how is it calculated for advertising campaigns?
Within digital marketing, many types of strategies can be followed. In fact, more and more weight is being given to inbound marketing (publications on social media, driving traffic to your website, using email marketing, etc.), but it is undeniable that advertising...
What is CPA (Cost Per Acquisition)?
In the world of online marketing it is very easy to go crazy with so many metrics, indices and acronyms. Today at Boardfy we are going to try to explain in a simple way what CPA is, when it is convenient to use it and how it is calculated. To begin with, what is the...
What is a premium pricing strategy and when to apply it?
Whether they recognise it or not, the truth is that most people like to feel special. There are many ways to meet this need, but one of them is by owning a unique, exclusive product that is not accessible to everyone. And that is what brands that are committed to...
Selling on Amazon FBA: what is it and how does it work?
When it comes to selling online, we all inevitably think of the e-commerce giant. Amazon marketplace is by far the most popular option for many reasons. The main one is the increase in sales volume that can bring eCommerce companies to reach millions of potential...
Product Building, what it is and how it will help you sell more products on your e-commerce site
Product bundling consists of combining several products in a single purchase order with the main objective of increasing the average customer's ticket and/or to sell out slow-moving or clearance items. What is the advantage for the customer? To obtain this batch of...
Do you want to optimise your Google Shopping campaigns? Come in and find out how much money you can save thanks to Boardfy!
If you have n ecommerce and you spend a good part of your budget on advertising campaigns, you are probably investing in Google Shopping. This platform is one of the biggest showcases that exist to give visibility to your online shop. More and more users are choosing...
What is BNPL? Buy Now, Pay Later, the new payment trend
Have you heard of this new payment system? Do you know what it consists of? BNPL stands for Buy Now Pay Later. As you can see, it's nothing futuristic, this payment method has been around for a long time. The main difference is that BNPL has been optimised for the...
SEO on Amazon: everything you need to know
Search Engine Optimisation. Never has a word been so often repeated by digital marketing experts to the point of becoming a mantra. In case you are not familiar with the term, by SEO we mean all those techniques and strategies that aim to make a service or product...
5 tips to make your logistics foolproof
You've probably heard the Greek myth of Achilles: at birth, his mother made him immortal by immersing him in the River Styx while holding him by his right heel, leaving that area vulnerable. Despite surviving numerous battles thanks to his immortality, he was finally...