Marketing
How to make a SWOT analysis in the retail sector
How to do a SWOT analysis in retail step by step: strengths, weaknesses, opportunities and threats, with an example matrix and TOWS…
Boardfy Academy · Pricing experts
Pricing and strategies to sell more in your e-commerce store
Practical guides on pricing, campaigns, conversion, SEO, marketplaces such as Amazon and logistics to grow your online shop, with step-by-step examples and calculations.
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69 articles
SEO
What does a copywriter do? The Intricacies of Copywriting and SEO
In today’s digital landscape, the world of marketing has undergone a significant transformation. Businesses strive to establish a strong online presence, reaching…
Amazon · Automatic Pricing
A Guide to Amazon Pricing Strategy
Build an Amazon pricing strategy: work out your minimum price after fees and FBA, choose low, competitive or dynamic pricing and run…
Marketing · Pricing Strategies
Business Intelligence: SEM Intelligence – ¿What is it?
Have you ever heard of business intelligence? If not, you’re in the right place! We’re here to shed light on this intriguing…
Amazon
Amazon One Stop Shop (OSS): What is it and how does it affect your e-commerce?
What Amazon OSS (the EU one stop shop for VAT) is, how the €10,000 threshold works and which VAT you charge as…
Pricing Strategies
Your ecommerce may be losing money and you don’t know it: profit margin calculation
Profit margin calculation for e-commerce, excluding VAT: margin vs markup, discount and VAT mistakes, and the minimum price, with worked examples.
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